The Aftermath of John F. Kennedys Assassination

The Aftermath of John F. Kennedys Assassination Prior to the assassination of President Kennedy on November 22, 1963, life in the United States still seemed to border on naivety in so many ways.   But the series of shots that rang out in Dealey Plaza that afternoon was the beginning of the end of this innocence. John F. Kennedy was a popular president with the American people. His wife Jackie, the First Lady, was the picture of sophisticated beauty.   The Kennedy clan was large and appeared close-knit. JFK appointed Robert, Bobby, to be Attorney General. His other brother, Edward, Ted, won the election for John’s old Senate seat in 1962. Within the U.S., Kennedy had recently made it a public resolve to back the Civil Rights movement by passing historic legislation that would bring about major change. The Beatles were still clean-cut young men who wore matching suits when they performed. There wasn’t a drug counterculture among the youth of America. Long hair, Black Power, and burning draft cards just did not  exist. At the height of the Cold War, President Kennedy had made the powerful Premier of the Soviet Union, Nikita Khrushchev, back down during the Cuban Missile Crisis.   In the fall of 1963, there were U.S. military advisers and other personnel, but no U.S. combat troops in Vietnam. In October 1963, Kennedy had decided to withdraw one thousand military advisers from the region by end of the year. Kennedy Calls for the Withdrawal of US Military Advisers The day before Kennedy was assassinated, he had approved National Security Action Memorandum (NSAM) 263 which expressly called for the withdrawal of these U.S. military advisers. However, with the succession of Lyndon B. Johnson to the presidency, the final version of this bill was changed. The version officially approved by President Johnson, NSAM 273, left out the withdrawal of advisers by the end of 1963. By the end of 1965, over 200,000 U.S. combat troops were in Vietnam. Furthermore, by the time the Vietnam Conflict ended, there were over 500,000 troops deployed with more than 58,000 casualties.   There are some conspiracy theorists that solely look to the difference in policy towards U.S. military presence in Vietnam between Kennedy and President Johnson as the reason for Kennedys assassination. However, there is little evidence to support this theory.   In fact, during an April 1964 interview, Bobby Kennedy answered a number of questions about his brother and Vietnam. He stopped short of saying that President Kennedy would not have used combat troops in Vietnam.    Camelot and Kennedy The term Camelot evokes thoughts of the mythical King Arthur and the Knights of the Round Table. However, this name has also become associated with the time that Kennedy was president. The play, Camelot was popular at the time. It, like Kennedys presidency, ended with the death of the king. Interestingly, this association was created soon after his death by Jackie Kennedy herself. When the former First Lady was interviewed by Theodore White for a Life magazine piece that appeared in a December 3, 1963, special edition of the publication, she was quoted as saying that, â€Å"There will be great presidents again, but there will never be another Camelot.†Ã‚   Although it has been written that White and his editors did not agree with Jackie Kennedy’s characterization of Kennedy’s presidency, they ran the story with the quote. Jackie Kennedys words encapsulated and immortalized John F. Kennedy’s few short years in the White House. The 1960’s after Kennedys assassination saw major changes in the United States. There was a growing degradation of trust in our government.   The way that the older generation viewed the youth of America was changed, and the limits of our Constitutional freedom of expression were severely tested. America was in a period of upheaval that would not end until the 1980s.

Definition and Examples of Binomials in Algebra

Definition and Examples of Binomials in Algebra A polynomial equation with two terms usually joined by a plus or minus sign is called a binomial. Binomials are used in algebra. Polynomials  with one term will be called a monomial and could look like 7x. A polynomial with two terms is called a binomial; it could look like 3x 9. It is easy to remember binomials as bi means 2 and a binomial will have 2 terms. A classic example is the following:  3x 4 is a binomial and is also a polynomial,  Ã‚  2a(ab) 2  is also a binomial (a and b are the binomial factors). The above are both binomials. When multiplying binomials, youll come across a term called the FOIL method which is often just the method used to multiply binomials.   For instance,  to find the product of 2 binomials, youll add the products of the First  terms, the Outer terms, the Inner terms, and the Last terms. When youre asked to square a binomial, it simply means to multiply it by itself. The square of a binomial will be a trinomial. The product of two binomials will be a trinomial. Example of Multiplying Binomials (5 4x) x (3 2x)(5 4x)(3 2x) (5)(3) (5)(2x) (4x)(3) (4x)(2i) 15 10x 12x 8(x)2 15 22x 8(-1) 15 22x - 8 (15 - 8) 22x 7 22x Once you begin taking  algebra in school, youll be doing a great many computations that require binomials and polynomials.

Industry Experience Assignment Example | Topics and Well Written Essays - 2000 words

Industry Experience - Assignment Example My experience would contribute to the development of a management report because I have the background and knowledge in management to help a company formulate its overall strategies and goals. For example, I am aware that HRM (Human Resource Management) is one of the prime examples through which strategic management can influence what occurs within a company by a mixture of theory and pragmatic practice. It is seen by practitioners in the field as a more innovative view of workplace management than the traditional approach. Its techniques force the managers of an enterprise to express their goals with specificity so that they can be understood and undertaken by the workforce, and to provide the resources needed for them to successfully accomplish their assignments. As such, HRM techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. Many firms are realizing that a traditional functional organization is evermore unsuitable for the current environment in which they operate. The present time and environment demand firms to be more agile and adapt quickly to their surroundings. The best method here, firms have realized, is to develop easily deployable teams containing individuals that are fit for certain jobs and projects. The process by which a firm formulates and implements its strategy through the resources at its disposal. It can be mirrored with the actual definition of management as well in that it is devising goals and methods by which an organization is to be run, with a direction (Kono, 1996). Strategic management dwells upon where the firm currently stands, where it will be in three (short term), five (mid term) or ten (long term) years if no changes are made, whether this predicted position of the firm is acceptable, and if not, what changes will have to be made now in order to secure a position where it is envisioned to be in. Strategic management rises above the petty problems of day to day business processes to devise a direction for the firm and

Reducing Secondhand Smoke on Children Research Paper - 8

Reducing Secondhand Smoke on Children - Research Paper Example ive reliable data prior to the study, the researcher uses equivalent comparison groups to rule out the effect of unusual scores in a study (Kerr & Wood, 2010). A research instrument is referred to as a systematic and standardized tool for collection of data. It involves all types of research questionnaires as well as standardized scales (Tran, 2009). According to Tran, the instrument to be used in a study must be appropriate, valid as well as reliable.The research instruments to be used in addressing secondhand smoke (SHS) on children will include questionnaires and standardized scales. The research instruments are essential in carrying out a study; they aid in the collection of data that is used in answering the research question of a given study (Tran, 2009). There are many factors that researchers considers before making a final decision on which data collection tool to use in carrying out their study. These factors include the usability, reliability, and validity of the instrument. Before drafting a questionnaire and using a standardized scale in carrying out a study on reducing SHS on children, a researcher carries out a systematic review of the literature in order to determine if the instrument will measure what it is required to measure and if the results of the study provided by the research tool are valid. The researcher also evaluates whether the use of the instrument would result in the same results if the study were repeated. A researcher first determines if the instrument he or she is about to use measures a construct as intended before selecting the instrument for a study. The researcher also checks whether the constructs in the instrument identified matches the construct conceptually defined in the study. Additionally, the r esearcher finds out if the instrument can be used in the public domain before using it in the study (Blankenship, 2009). The California Health Interview Survey on rates of exposure to secondhand tobacco smoke shows (SHS) that

Graphic Novels in education Essay Example for Free

Graphic Novels in education Essay Graphic novels and comic books have been some of the most debated topics recently in many different areas. Many people think that they could be helpful in education, while some others completely disagree. Some people think they are childish, and some think they require just as much comprehension as long, fictional novels. However, despite all the criticism graphic novels often get, the genre is growing recently. Many things have led to this rise in interest, from easier access on the Internet to the many superhero movies sparking interest in a younger audience. Due to this recent rise in popularity for graphic novels, several people believe that this genre can be helpful in all levels of education. There are positives and negatives to this possibility, like everything else, but the positives seem to outweigh the negatives. One thing that weighs in favor of adding more graphic novels into education is that they are easier to read and can be more encouraging for students who may not like to read. There are several things that one must be able to do to read and understand graphic novels, including comprehending visual imagery and making inferences. The biggest factors that are helping push graphic novels into education are what was just mentioned; the way students now learn, the need to make inferences, and the need for students to learn visually. Every teacher can admit to having a few students in class that were not particularly good readers or that did not enjoy reading. If graphic novels were read more widely in classrooms, that would help with these certain students learning. The vocabulary and diction used in this genre is much simpler than in most word-based novels that would be read in class. Often, students who are given a very long book, they simply do not even read for their assignments. However, if one of these same students was given a longer graphic novel, like Watchmen for example, it is very likely that they would be more willing to read. Another method that makes these works easier for some students is that the words are more spread out, which makes the student only comprehend small parts at a time. This makes students who are less confident with their reading skills able to better manage comprehending the purpose in a novel. Although the speech in graphic novels is simpler, students are still â€Å"challenged by the need to infer and decipher a variety of literary devices† (Constantino). Another positive factor in graphic novels is how visual it is. Children today are becoming much more visual learners. This is probably due to the prevalence of television and computers in today’s society. While, television and computers have often been looked at as negative impacts in children’s learning, many students have figured out that there are good things on television and the internet. Also, these students have found out that there are books that are not particularly good, despite what they have been taught. While there is still going to be those people out there who will have their doubts about allowing this genre in education, students would benefit from having more visual learning and less long narratives in class, which is just what graphic novels would bring. One of the most important abilities for a student when reading is learning how to make inferences. Many times in comics and graphic novels, the author will give a â€Å"bare outline† of what is going on, and leave the reader to â€Å"fill in the blanks† with the scenery or facial expressions of the characters (Walter). This ability is key to not only reading, but also in daily life. Inferences often need to be made in conversation to know exactly what situation that person is going through. If graphic novels were added to more school’s curriculum, then not only would students’ reading abilities improve, but their conversational skills would also improve. The reader of comics must also be able to decode the messages that the writer displays in his work. No matter how discrete of a message the author may insert into a work, the reader must be able to put together the pieces of the puzzle to create a continuous story. The reader must perform closure in between the â€Å"encapsulated moments in order to create a completed whole out of fragments† (Duncan and Smith 12). This closure that the reader must make is very similar to making inferences. To do both, one must apply background knowledge and relate events that may be described indirectly to blend these sequences into a constant story. Because of the important skill of making inferences that is necessary to read and understand graphic novels, they can be used as a gateway to reading more challenging works by developing this skill in children. As was mentioned previously, children are relying more and more on learning through visual techniques. Because of that, comics can be much more helpful than long narratives in teaching students to understand imagery, tone, symbolism, and many others. One example of how visual aids can help students learn is by using facial expression or body language of the drawn characters in graphic novels. Students will be able to gain many details of the story by simply looking at these two things. By looking at a character’s facial expression, one can learn the current mood of the story, along with what tone the character may be using. Teaching students to look at these things will not just help them when reading a graphic novel, it can also help them figure out certain situations that may occur during their lives. While some people argue that graphic novels are much simpler or not as mentally stimulating, they do share some characteristics with text-based narratives. One characteristic in particular is that they both use onomatopoeia. While these text-based narratives will insert these words into a sentence, graphic novels will make an entire panel out of one of these words. Although both of these genres do use onomatopoeia equally as much, the usage in graphic novels is more imaginative. In graphic novels, the word is usually brought to the center of the page, and made colorful and exciting. Because of the way that graphic novels display this literary technique, students can easier realize when that literary device is being used. Students can get a better understanding of when this literary device is applicable, and that will make them more confident as they continue reading. Despite the fact that graphic novels can often maintain a simpler vocabulary, they can still teach students simple literary devices like onomatopoeia. While the vocabulary is usually simpler, the material is more complex. As Linda Starr states in her article, an advantage of using graphic novels in the classroom is that these books â€Å"present complex material in readable text†. This gives graphic novels an advantage over other, harder to read, novels because more often than not, these students have a greater understanding of issues that are dealt with in books, but not all the time can they decipher what the issues are because of the more difficult vocabulary. One way to simplify things for these students, while still challenging them mentally is to provide more graphic novels in the curriculum. There is always going to be crowds of people who will deny graphic novels ever being relevant in education, but the different ways students are learning, the way students must make inferences, and the visual techniques that are displayed in graphic novels all provide reasons why these texts should be included in the classroom today. Graphic novels can serve as a spring into a lifelong love of reading or it can simply keep the student interested enough to get through an assignment. Whatever a student’s level of reading skill, there is no doubt that they will be able to read a graphic novel, while still maintaining a certain complexity in the ideas presented. Graphic novels can also teach students how to make inferences, as well as recognize and understand common literary techniques. Above all, students’ imaginations, and possibly interests will rise because of this genre being implemented into a curriculum. As Jesse Karp notes about graphic novels, â€Å"the form reaches young people in a way no other can†, and that is what is most important to future students’ learning. Works Cited Constantino, Correne. â€Å"Teaching English and Reading with Graphic Novels†. Education. cu-portland. edu. Concordia University, n. d. Web. 3 May 2013. Randy Duncan and Matthew J. Smith. The Power of Comics: History, Form and Culture. New York: The Continuum International Publishing Group, 2009. Print. Karp, Jesse. â€Å"The Case for Graphic Novels in Education†. Americanlibrariesmagazine. org. Chicago: American Library Associarion, 1 Aug. 2011. Web. 3 May 2013. Starr, Linda. â€Å"Eek! Comics in the Classroom! †. Educationworld. com. Education World, 11 Jan. 2008. Web. 3 May 2013. Walter, Carlene. â€Å"Graphic Novels†. Eclection. wikispaces. com. Tangient LLC, n. d. Web. 3 May 2013.

Tablet PC Essay -- Technology Computers

TABLET PCs Combines Simplicity of Paper with Full Power of Windows-Based Computing For the past few years, the Personal Digital Assistant (PDA) has grown tremendously popular. However, due to size restrictions, it has always served as a secondary device to the desktop computer. So a number of hardware manufacturers unveiled a new form of communication, the Tablet PC. What exactly is a Tablet PC? It is a notebook PC with a touch-sensitive screen and is a bit larger than the size of a sheet of paper. Tablet PCs will have two formats: the "convertible" model with an integrated keyboard and a display that rotates 180 degrees that can be folded down over the keyboard, and the "slate" style with a removable keyboard. It allows users to save their written input either as images or as converted text. It is very similar to a PDA, only larger and more powerful, and weighs less than today's laptops yet is fully configured for PC operations and Internet applications. By combining the best qualities of a PDA and laptop, the Tablet PC can be used in applications where a lap top would be too bulky, and a PDA would not be powerful enough. In the past, field service workers with mobile devices tended to have only one application on their device. With the Tablet PC operating system, they can connect and use many more applications. A long-cherished goal for technology visionaries and computer designers, the Tablet PC will represent the next major evolution in PC design and functionality. While retaining the full power to run all existing Windows-based software applications, the Tablet PC expands enterprise computing to address previously unmet needs, such as the ability to take notes at meetings, annotate existing electronic documents and ... ...ning up businesses to the world, the use of a Tablet PC will be even more beneficial when sharing information across continental lines. The Tablet PC platform has established itself as one of the computer industry’s most promising innovations. Free from cables and keyboard, the Tablet PC provides a compact, easily portable device which is both stylish and ultimately practical. It has all the power to run common productivity applications anywhere and all the graphics performance to maximize the Internet experience. Moreover, with the widespread and increasing adoption of WLAN connection technology, Internet browsing and e-mail are becoming more accessible. Although at the moment, the Tablet PC technology is still in its infancy, the ever improving technology will make Tablet PCs more user friendly and practical which brings us one step closer to a paperless society.

New Media Implicated In The Globalization Of Culture Essay

The contemporary economics, culture and trade is becoming more and more global with each passing year. The diversity of services, goods and customs that could be spotted only a couple of decades ago in different countries, and even in different states have been becoming less and less noticeable during the last years. The same detergents, cat food, mobile phones etc can be found either on the shelves of the Canadian shops or on Russian and Indian markets. Some say that the process of globalization gave most of the world’s population the opportunity to use the qualitative and relatively inexpensive goods which were previously available only to the dwellers of the countries were they were produced, but the others presume that the process of globalization is destructive for the market, as due to the creation of corporations the smaller businesses go broke, and thus the competition, which leads to the improvement of quality of the goods produced, disappears. The influence of media on the contemporary culture is enormous. Media is what forms our tastes and preferences, it dictates us what to wear, to buy, and even how should be behave in different situations. It is the media that turned the American culture into the consumerist one, as nowadays it dictates that purchasing things is the most convenient and quick way to use the desired social status. Most of the media influences on people are performed through advertising, both direct and indirect one. Media is one of the main means of transferring information among people, and of forming their opinions that is why advertising is so powerful nowadays.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The specialists say it is media that makes the greatest impact on the globalization of culture and trade all over the world. It is through the media that the same goods are advertised all over the world, and, moreover, the same ideas are propagated. Media creates and sets the standards that are to be followed to be considered â€Å"up-to date† and fashionable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Of course, different people have various opinions on why the effect of advertising on globalization is so powerful. For example, Berger, who wrote Ads, Fads, and Consumer Culture states advertising are a lottery, as it is still that nobody knows what advertisement will be effective and what will not. Berger adds that the advertisement executives believe that they waste half of money, spent on advertisements, but no one knows which half it is. (2000, p.2-3).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nowadays media is one of the most powerful instruments of forming the opinions of its consumers. Most of the marketing strategies that exist nowadays are built on the influences of the media. It is the irreplaceable instrument for selling things, the process, on which the globalization is based. Decades ago people bough what they needed and their needs were dictated by their life conditions and financial status. It is nowadays that at first media creates the need in the specific product or group of products in people, and than they purchase the advertised thing. Thanks to the media people no longer buy things they need; they rather buy the attributes of the desired social status. Hirschman (2003) states that core societal values have an important role on advertising production and reception. Thus, to become fashionable, a product has to be promoted emphasizing its contribution to those societal values.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today media dictates people not only what they should buy, but also how they should behave, and what should they long for, and those directions are actually the same all over the world. Lindner, the author of the study, which analyzes the images of women in general interest and fashion magazine advertisements, states that: â€Å"advertisements often contain very subtle clues about gender roles and may operate as socializing agents on several levels. Because advertisements are publicly broadcast, the men and women portrayed are often perceived to represent the whole population, and men and women in the advertisements seem to accept these portrayed behaviors, thereby validating the stereotyped roles.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Media encourages contemporary people to build a career, and get decent education. It is emphasized in the most contemporary movies, TV shows, and books that to get a decent and well-paid position one has to have all the attributes of the successful person, like luxurious car, expensive costume, and the smallest mobile phone possible. And, as we can note those attributes of wealth and success are the same in the ads and movies that are produced worldwide. In the movies and TV shows all of those accessories seem to spring out of nowhere, they just indicate the status of the personage portrayed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is wonderful how the media succeeds in making various products fashionable. It creates the impression of the product being fashionable by attaching a set of characteristics to it that are evaluated positively in the society. Let’s, for example, analyze the phenomenon of the popularity of the designers’ clothes. If we take a D&G dress, worth 10,000$, we will see, it is not much different from one we can buy in the department store for 100$. The designer’ dress is so expensive because media have been popularizing this trademark for many decades. We can read or hear that this or that movie star was wearing an outfit created by D&G, Prada, or Valentino on the Oscar award ceremony, which is broadcasted in most countries of the world, and thus conclude that clothes created by those trademarks are the attributes of rich and successful people, so that its high cost will be justified.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The advertisements published in the media create the feeling of identification. Jackie Stacey in Star Gazing; Hollywood Cinema and Female Spectatorship states that: â€Å"†¦the female spectator is addressed as a consumer of images of feminine beauty, and thus as an observer of other women, but also of herself.† (1994, p.5). The advertisements worldwide are built using the same principle: the potential buyer should be able to imagine himself or herself in the situation where the model that features the product that is promoted, is depicted in the advertisement. And it is obvious that this strategy is effective everywhere, where it is used.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William O’Barr, an advertising specialist who wrote Culture and the Ad: Exploring Otherness in the World of Advertising, presumes that advertising communicates subliminal messages regarding the social and economic dominance of its target audience. In his opinion advertising agencies are not culturally sensitive (1994. p.111). By   advertising campaign, the media creates an impression in the potential buyer that after purchasing the advertised product he or she will receive the social and economical status higher, than her present one. Media usually positions the advertised products as a compulsory attribute the members of customer’s present, or target social group possess.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In general all the advertising campaign pursue the goal of creating the ideal image of the person, who is a part of the target social group potential customers want to belong to. Thus the media portrays the person, using the advertised product in various situations and settings that the members of the customers’ target or present social group visit.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The instruments the contemporary media use to make the products attractive for the customers are much more complicated than they were several decades ago. All of the advertisements that appeared in the newspapers, magazines or on TV forty or fifty years ago displayed the product advertised, and people who used them. Nowadays the situation has changed. Angela Goddard says it is not compulsory for the image to feature people in order to say something about them (2002, p.81). The advertisements shouldn’t feature a human all the time. They should rather picture the surroundings and the goals of the person, who is featured. This allows the consumers identification with the one, who uses the product advertised.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The mechanism of group identification is one of the most effective instruments media uses in advertising, as people are used to the fact that every social group has its material attributes, and they often share the thought that it is enough to purchase those attributes to gain the membership in the target group. Media promotes this viewpoint by showing distinct differences between the representatives of different social groups. Let’s recall how the personages are displayed in the movies and TV shows. After looking at the hero for few minutes we can recognize his/her social status without paying much effort. The differences between social group and classes are hyperbolized by the media, and the material attributes are what indicate those differences.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social scientists presume that it is TV that makes one of the most powerful influences on the process of globalization worldwide. Almost every dweller of our country knows, that the TV appeared only several decades ago, and it’s only for forty or fifty years that almost every American family has a TV set at home. TV has become the greatest entertainment for the children and adults, an imaginary world we can drift to without even using the power of our imagination. The statistics says that television is on for almost 7 hours a day in an average American household.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No wonder that the appearance of television changed the world a lot, as the division of time in the global society has changed with the appearance of this talking hypnotizing box. Except for reading books, going out or simply talking with the friends and other family members millions of people worldwide just sit and watch TV. The stereotypes, ideals and goals that atr promoted by the TV programs worldwide, are almost the same, as the advertising techniques and goals are. As a result the life in different countries becomes more and more like the contemporary Western standard.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For now television has become a problem for the educators, parents, and employers. There is no statistics about the quantity of lessons and workdays missed because of the TV, but the numbers are surely, giant. Let’s try to see what exactly attracts the American children, teenager and adults to the TV screen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jerzy Kosinski in his book Being There provided a great interpretation for the facts listed. In his book he described the emotions of the person who had seen the outside world only through the glass of the TV screen. â€Å"By changing the channel he could change himself â€Å"-the author notes. â€Å"He could go through phases as garden plants went through phases, but he could change as rapidly, as he wished by twisting the dial backwards and forward. In some cases he could spread out into the screen without stopping. By turning the dial Chance could bring others inside his eyelids. Thus he cam to believe that it was he, Chance, who made himself be.† (p.5-6)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As you can note, switching on the TV set for Chance gave him the sense of power he didn’t have in his real life. Chance, like the millions of people worldwide identified himself with the moving figures on the screen, and he felt like he was capable to do something brave and smart, like the TV show and movie heroes did. There were times when people worked hard just for to feel themselves satisfied and valuable in any field they chose, but the TV screen brought an opportunity to get all the set of the positive emotions like love, affection, understanding and satisfaction for the price of one TV set.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The time that was spent before hand on working, studying, doing something for to provide positive emotions and the feeling of social realization is now spent in front of TV. The emotions, whether positive or negative brought by it became a drug for most of us, as we have unlearned to put the efforts for reaching those conditions and getting those emotions without the help of the blue screen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People have always had the archetypes inside their mind, on the subconscious levels, which had been dictating their view on the world and things and people that exist in it. With the appearance of the TV those archetypes had grown and enhanced, as we see a lot of examples of them there, much more than the average 19 century American would see during all of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The same thing is with stereotyping. Let’s recall the reasons for popularity of Chance, the protagonist of Being There. It was just the stereotype millions of Americans shared that the person who talks metaphors (and they took the Chance’s talking about his garden for metaphors) is clever, and hi/her words are worthy of being noticed. It is the phenomena we can see on the TV screen every day. People there are not very clever, not very attractive or intelligent, at least most of them, but we still take their words for granted they have the authority that makes us listen them and hear what they are saying. Today there are persons that are respected all over the world, and their words are able to change the lives of people in many countries. It became possible only with the development of the contemporary media, as without TV or the Web such a   direct and unaffected spread of information would not have been possible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The purpose of this paper is not only examining the advertising techniques the big companies use for to lure more customers to their products. It is rather examining the influences media makes on the globalization of culture and trade that is taking place worldwide. The advertising techniques and strategies employed by the media can be used not only for promoting some products, but also for promoting the specific political regime, the specific lifestyles etc. Media is a very powerful instrument. Nowadays it forms the tastes and opinions of its consumers concerning the clothes, gadgetry, or food they buy, but using it much more meaningful and dangerous things can be promoted. This is a valid reason to put little more attention to the notional filling of the media images and slogans instead of consuming them irrecusably.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no doubt that the new media have a very powerful influence on globalization nowadays. Thanks to the TV and the Web the life of people in different parts of the world becomes more and more alike with each passing year. People develop same ideals, principles and norms, guided by TV shows, movies and ads, while the Internet lets them forget about the thousands of kilometers that separate New-York, Paris, Moscow and Deli.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People worldwide become more and more alike in all the senses of this word. There is no univocal answer for the question whether it is good or bad, as there are both positive and negative aspects of globalization. Nevertheless, this process is continuing, and it is enhancing with thee development of media. Bibliography KOSINSKI, J. Being There. Grove Press, 1999 QUART, A. Branded: The Buying and Selling of Teenagers. Basic Books, 2004 GODDARD, A. The language of Advertising, London: Routledge, 1998 BERGER A.S.A. Ads, Fads and consumer culture: advertisings impact on American character and society, Oxford: Roman and Littlefield, 2004 STACEY, J. Star-Gazing: Hollywood Cinema and female Spectatorship. London: Routledge, 1993 O’BARR, W. Culture and the ad: exploring otherness in the world of advertising. Oxford: Westview Press, 1994 LINDNER, K. â€Å"Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002†. Sex Roles: A Journal of Research. 2004, p.409 – 421