Saturday, August 31, 2019

Surrealism Research Task

Artists: Andre Breton (1896-1966): A French writer and poet, best known as the â€Å"Founder of Surrealism†. Rene © Emigrate (1898-1967): A Belgian Surrealist artist who became well known for his witty and thought-provoking images that challenges observers' preconditioned perceptions of reality. Marcel Decamp (1887-1968): A French- American painter, sculptor and writer who challenged conventional thought about artistic processes and art marketing through subversive actions.He famously dubbed a urinal art and named it Fountain. Max Ernst (1891- 1976): A German painter and sculptor who was a primary pioneer of the Dada movement and Surrealism, and famous for his declaiming works. Man Ray (1890-1976): an American modernist artist best known for his experimental photography and as creator of the Ray-O- Graph. Joan Mirror (1893-1983): Catalan Spanish painter, sculptor, and ceramicist known for his childlike, colorful paintings and as the inventor of automatic drawing.Giorgio De C horizo (1888-1978): A Greek-born Italian artist who founded the Metaphysical art movement, characterized by his dreamlike works with sharp entrants of light and shadow which often had a vaguely threatening, mysterious quality. Yves Tangy (1900-1955): A French surrealist painter known for his nonrepresentational surrealist paintings which of vast, abstract landscapes, mostly in a tightly limited palette of colors. Salvador Dali (1904-1989): A Spanish surrealist painter best known for the striking and bizarre images in his surrealist work.Friday Kohl (1907-1954): A Mexican painter, not strictly part of the surrealist movement, best known for her self-portraits which offer an uncompromising depiction of the female experience and form. M ©ret Oppenheim (1913-1985): a German-born Swiss, Surrealist artist, and photographer, best known for her sculpture series of a teacup, saucer and spoon covered with fur from a Chinese gazelle. James Gleeson (191 5 -2008): An Australian artist best kno wn for his works that delved into the subconscious using literary, mythological or religious subject matter. 2.Andre Breton surrounded himself with a group of artists with similar interests and together they formed the concept of surrealism. The social relationships between these prominent surrealist artists were important to their art making as hey collaborated with each other and received feedback and ideas from each other. Breton was especially important as he was the leader of the surrealists, and it was under his guidance and charisma that they created their art, and developed the idea of surrealism. It has also been said that at times the group was only held together by the personality of Breton. . The initial response to surrealism was that the wider public did not understand it, or were shocked and offended by it. Art critics made fun of it and saw it as very poor. Despite this the movement soon gained a devoted following and audience. . Surrealism can be defined as a 20th-c entury literary and artistic movement, developed from Dadaism that attempts to express the workings of the subconscious and is characterized by fantastic imagery and incongruous Juxtaposition of subject matter. Two Surrealist Manifestos were issued by the Surrealist movement, in 1924 and 1929.They were both written by And © Breton. The First Manifesto defined Surrealism as: â€Å"Psychic automatism in its pure state, by which one proposes to express verbally, by meaner of the written word, or in any other manner the actual functioning of thought. Dictated by the thought, in the absence of any control exercised by reason, exempt from any aesthetic or moral concern. † Group of 20th century surrealists The Surrealists wished to create art that was completely free of rational thought or censorship.They promoted freedom of expression and art that was not limited or altered by personal or societal morals or decorum. They were attempting to spark a revolution in consciousness that would â€Å"change life† and society. 5. Surrealism started in Paris, with the first Manifesto being released in 1924. Although principally literary to begin with, the movement quickly expanded into the usual arts (Breton courted Picasso assiduously, to no avail), and its first painting show – La Painter Surrealists – was staged at Galleries Pierre in 1925. The movement continued to thrive in Paris during the late sass.The movement was introduced to the international stage during the sass with major shows in Brussels, Copenhagen, London, New York and Paris. It rapidly became a worldwide popular phenomenon with branches in England, Czechoslovakia, Belgium, Egypt, Denmark, Japan, the Netherlands, Romania and Hungary. Between 1930 and 1935, Salvador Dali and Rene Margarita produced some of their most memorable works and helped establish the usual style of Surrealism. By 1939, many of the major surrealists, including Andre Breton, Max Ernst and Andre Manson, had re located to the United States so as to avoid the impact of World War II in France.After World War II, Andre Breton returned to Paris, though society mood of post-war depression was not receptive to the whimsical style of Surrealism. Despite this, major surrealist exhibitions were held in Paris in 1947 and 1959, and surrealist ideas and techniques made their mark on many of the post-war art movements. There is no clear agreement about the end of Surrealism. Some art experts consider that it dissolved after the war; others mark the death of And © Breton in 1966 or Salvador Dali in 1989 as the end of Surrealism as an organized movement. 6.Surrealism started in Paris by Andre Breton, and quickly grew as a movement to accommodate many different artists in Paris. Just prior to World War II, a number of significant Surrealist artists moved together to New York to avoid the impacts of war, and Surrealism became a popular movement in the U. S. A. Also, while there was no organized surrealis t movement in Australia, many Australian artists adopted the style ruing the sass's. 7. Surrealism came about as a movement due to many factors and surrealist artists were influenced by many different sources.The surrealist movement grew from Dadaism, but had a more positive take on Dadaism fundamentally negative message. The most prominent intellectual influence on the idea of Surrealism was the theories of Sigmund Freud (1856-1939), the neurologist and founder of psychoanalysis. Andre Breton and other surrealists were very impressed with Fraud's insights into the unconscious, which they thought would be a major source of untapped pictures and imagery. They used his theories to get past the boundaries between fantasy and reality.Surrealist artists were also rebelling against bourgeois society acceptance of the horrors of war and their general complacency towards social, cultural, and political issues. The Surrealists wished to shock, offend or provoke a reaction in society in an at tempt to make them think more about their conforming to society expectations and acceptance of their nation's governance without question. They were attempting to spark a revolution in consciousness that would â€Å"change life† and society. A section of The Garden of Earthly Delights, by Hieronymus Busch A section of The Garden of Earthly Delights, by Hieronymus Busch 8.Surrealist artists got their inspiration from various prior movements and artists. The Surrealists wanted to create art that was marvelous and mystical. The detailed fantasies of Hieronymus Busch (1453-1516) and the menacing engravings of prisons by Giovanni Battista Praises (1720-1778) were significant sources of inspiration. In terms of nineteenth century styles, surrealists thought Impressionism too naturalistic, and preferred Pre-Raphael and Symbolist works, such as the astigmatism etchings and strange paintings by Max Clinger (1857-1920), and the vivid Oceanic primitivism of Paul Gauguin.Aside from Dada, two other significant painting style influences on Surrealism were the 19th century Symbolism movement, and the Italian school of Metaphysical Painting, originated by Giorgio De Chorizo. Surrealists also got inspiration from several different writers. One such writer the surrealists claimed they owed much inspiration from was Gallinule Billionaire, who compose hallucinated, luminescent poetry and also who provided the name for the surrealist movement. Other writers included the Gothic 18th century English authors, whose novels depicted mysterious happenings, cruelty, madness and eroticism. . Surrealist artists use numerous techniques to provide inspiration for their imaginative artworks. Many of these are said to free imagination by producing a creative process free of conscious control. The importance of the unconscious as a source of inspiration is central to the nature of surrealism. Popular techniques include: Frontage: a method of creation in which one takes a pencil or other drawing tool and makes a â€Å"rubbing† over a textured surface. The drawing can either be left as is or used as the basis for further refinement. Invented by Max Ernst in 1925.Declaiming: A process of spreading thick paint upon a canvas then?while it is still wet?covering it with further material such as paper or aluminum foil. This covering is then removed (again before the paint dries), and the resultant paint pattern becomes the basis of the finished painting. Involuntary Sculpture: Surrealism describes as â€Å"involuntary sculpture† those made by absent-minded manipulating something, such as rolling and unrolling a movie ticket, bending a paper clip etc. Photometer: The making of a composite picture by cutting and Joining a number of photographs.Automatic Drawing: Invented by Andre Manson, Joan Mirror, and Paul Sleek, the technique of automatic drawing involved using a pen or other drawing instrument and letting it wander over the page without any conscious plann ing. Exquisite corpse: a method by which a collection of words or images are collectively assembled. It is played like a game in which players wrote or drew on a section of paper, folded it to conceal part of the writing or drawing, and then passed it to the next player for them to continue it on.Paranoiac-critical method: a technique invented by Salvador Dali in which the artist invokes a paranoid state (fear that the self is being manipulated, targeted or controlled by others). The result is a deconstruction of the psychological concept of identity, so that subjectivity becomes the main aspect of the artwork. Found Object: art created from undisguised, but often modified, objects or products that are not normally considered art, often because they already have a non-art function. 10. Many experiences and events from their culture or era influenced the surrealist artist's art practice.Salvador Dalais artworks often included symbols of war and violence, in reference to the war brewi ng in his home country of Spain. He also often included soft objects such as the clocks in The Persistence of Memory' or his self portraits, which were most likely influenced by Dalais feelings towards his own impotence. Max Ernst is well known for his absurd illustrations cut out of books of grotesque hybrids of humans and birds, an ongoing theme in Errant's work throughout his life due to the childhood trauma of his pet cockatoo dying night his sister was born.Rene Margarita's works featuring people with cloths covering their faces is said to have been influenced by the state Margarita's mother was found in after committing suicide by drowning-with her dress covering her face. Marcel Duchess's Futurism inspired piece The Bride Stripped Bare by Her Bachelors, Even (The Large Glass) was inspired by a performance of the stage adaptation of Recourse's novel Impressions diffuser which Decamp attended in 1912. 1 1 .The surrealists were rebelling against what its members saw as the destr uction brought on by the â€Å"rationalism† of European culture and politics in the past and had deed to the horrors of World War l. They were also rebelling against many conditions of their culture, such the complacency of bourgeois society, sexual repression, as well as current political theories or figures such as capitalism, Fascism, and fascist leaders such as Doll Hitler and Franco. Margarita's Treachery of Images (This is not a pipe) 12.Surrealist artists intended to revolutionize the human experience, by freeing people from what they viewed as false rationality, and restrictive customs and social structures. As Andre Breton claimed, the true aim of Surrealism is â€Å"long live the social evolution, and it alone! â€Å". For example, Margarita's â€Å"The Treachery of images [This is not a pipe)† aimed to challenge the linguistic convention of identifying an image of something as the thing itself, and was a reaction to the â€Å"Rationalism† that surre alists believed led Europe into World War l.Margarita intentions in creating his work â€Å"The Rape†, which depicts a woman's head with breasts and genitals on the face instead of facial features, was to comment on the common view of women at this time as simply compromised objects that exist only for male satisfaction. Duchess's intentions in reading his artwork â€Å"fountain† which was a urinal laid flat on its back rather than it usual upright position, was to challenge society and the art world's idea of what was or what could be art.He wanted to bring about the idea that art did not have to be created by the artist, it could simply be an everyday object selected by the artist and altered so it no longer had a practical use. 13. Many of the Surrealist artists developed a trademark style, technique or motif that appeared throughout their works. Joan Mirror has become well known for his colorful, biomorphic forms, roughly metric shapes, and barely recognizable obje cts expressed in multiple media, from ceramics and engravings to large bronze installations.Yves Tansy's artworks usually feature vast, abstract landscapes, mostly in a limited palette of colors, only occasionally showing flashes of contrasting colors. Typically, in these alien landscapes are various abstract shapes, sometimes like shards of glass, sometimes like giant amoebae. Man Rays trademark was that of rich photographs depicting nude women who exuded a sense of subtle eroticism as well as strength and strangeness. His nudes were also often in interesting positions or posed with objects to add to the sinister tone.De Chorizo was known for his use of motifs?empty arcades, towers, elongated shadows, mannequins, and trains among others?that he arranged to create â€Å"images of forlornness and emptiness† that also convey a feeling of â€Å"power and freedom†. Salvador Dali used many symbols in his works. The motif of the â€Å"burning giraffe† in many of his p aintings represented a premonition of war, his roaring Siberian tigers symbolized Dalais wife Gala when angered, the wooden crutch homebodies death and resurrection as well as possibly impotence, and grasshoppers were symbols of decay. 14. Art Practice refers to the way in which an artist creates their artworks.The two predominant styles of practice in surrealism was the technique of abstract surrealism, often with the use of automatism, or the realistic, dream-like form of surrealism. Joan Mirror became well-known for his use of automatism, while Salvador Dali gained worldwide success for his realistic, dreamboats paintings. Salvador DALi Soft self-portrait with grilled bacon 1941 oil on canvas 1. Xx. 0 CM Salvador DALi Salvador Dali was born May 1 1, 1904 in Figures, Spain. From an early age Dali was encouraged to create art and later went on to study art at an academy in Madrid.During his studies, he was influenced by several different artistic styles, including Metaphysics and C ubism. In the sass's Dali went to Paris and began interacting with Picasso, Emigrate, and Mirror. During his time in Paris, Dali painted a number of works that displayed Picasso influence, and did much experimentation with his art, leading to his first Surrealist phase in 1929. He created oil paintings which were small collages of his dream images. His work employed a meticulous classical technique, influenced by Renaissance artists, which contradicted the â€Å"unreal dream† setting he created with strange hallucinatory figures.Even before this period of his art, Dali was an avid reader of Sigmund Fraud's psychoanalytic theories. As his style matured, Dalais works became more and more affected by Freud and were increasingly shaped into dreamlike illustrations. In 1929, Dali met the Russian Gala, who would become his wife and muse. By 1930, Salvador Dali had become a tortuous figure in the Surrealist movement, with his painting The Persistence of Memory (1931) being produced to much acclaim. The painting shows melting pocket watches in a landscape setting.As war approached in Europe, specifically in Spain with the rise of the fascist leader Franco, Dali clashed with members of the Surrealist movement. In a â€Å"trial† held in 1934, he was expelled from the group, but that did not prevent him from continuing his painting, which took on a technical brilliance combining meticulous detail with fantastic and limitless imagination. Joan Mirror The Nightingale's Song at Midnight and the Morning Rain 1940 Joan Mirror (1893-1983) was a world renowned Spanish Catalan painter, sculptor and ceramist who was born in Barcelona.Mirror moved to Paris at an early age, where he began to develop his unconventional style of art making. He soon became known in the art world as a Surrealist because of his love for automatism and the use of sexual symbols in much of his work. Joan Mirror was against the established painting methods of the time, and is often said to ha ve been the founder of automatic drawing. During his career, Joan Mirror experimented with many different types of art arm, refusing to commit to one artistic movement, even experimenting with tapestry.Joan Mirror also began to delve into other aspects of media, including ceramics and window paintings. At the time of his death, Joan Mirror was bedridden from heart disease and respiratory complications. He died at his home in Palm, Mallory on December 25th, 1983. He is buried in his home town of Barcelona, near a museum that is dedicated entirely to his work. Today, his works are displayed in museums and galleries all over the world, and sell for anywhere between $250,000 and $17 million. By Lucy McKnight

Friday, August 30, 2019

Negotiable Instrument Act 1881

The Negotiable Instrument Act 1881 Compiled By Neelakshi Jaidka OBJECTIVES After reading this lesson, you should be able to- †¢ Understand meaning, essential characteristics and types of negotiable instruments; †¢ Describe the meaning and marketing of cheques, crossing of cheques and cancellation of crossing of a cheque; †¢ Explain capacity and liability parties to a negotiable instruments; and †¢ Understand various provisions of negotiable instrument Act, 1881 regarding negotiation, assignment, endorsement, acceptance, etc. of negotiable instruments.INTRODUCTION * The Negotiable Instruments Bill was passed by the Council and received assent on December 9, 1881. The Act came into force from March 1, 1882. * Prior to its enactment, the provision of the English Negotiable Instrument were applicable in India, * It extends to the whole of India except the State of Jammu and Kashmir. * The Act operates subject to the provisions of Sections 31 and 32 of the Reserve Bank of India Act, 1934 * Premable â€Å"An Act to define and Law relating to Promissory Notes, Bills of Exchange and cheques† MEANING: – negotiable instrument means an instrument the property in which is acquired by any one who takes it bonafide and for the value notwithstanding any defect in the title of the prior party . DEFINITION [SEC 13] A negotiable instrument means – A promissory note; or – Bill of exchange; or – Cheque – Payable either to order or Bearer. CHARACTERISTICS OF NEGOTIABLE INSTRUMENT {SEC 13} 1 Freely transferable from one person to another person. 2 The holder in due course obtains good title of the instrument notwithstanding any defect in the previous holder. 3 HDC of a negotiable instrument can sue on the instrument in his own name. Transferable infinite times till its maturity. PRESUMPTIONS AS TO NEGOTIABLE INSTRUMENT {sec 118} 1. CONSIDERATION:-Every negotiable instrument was made, accepted, endorsed or drawn for consid eration 2. DATE: – every negotiable instrument bearing a date was made or drawn on that date. 3. Time of acceptance: – every bill of exchange was accepted within a reasonable time after the date mentioned on it but before of its maturity. 4. Time of transfer:- every transfer of negotiable instrument was made before its maturity. 5. STAMP:-lost promissory note, bill of exchange or cheque was duly stamped. 6.HDC: – that the holder of N/I is a HDC . PROMISSORY NOTE {SEC. 4} Definition: – A ‘Promissory note’ is an instrument in writing (Not being a bank- note or a currency note) containing an Unconditional undertaking signed by the maker to pay a Certain sum of money only to a certain person; or the Order of a certain person. Essentials Characteristics of a Promissory Note 1. Writing: – Promissory note must be in writing. Writing includes print and typewriting. Oral promise can not Constitute a valid promissory note. Generally consideratio n, Place and date of making need not be mentioned on the promissory note. . Promise to pay:- (a) A Promissory note must contain an undertaking Promise to pay. (b) Mere acknowledgment of debt is not sufficient.  ©Use of word â€Å"promise’’ is not mandatory, but the maker should bind himself to pay. EX. :- â€Å"I have received a sum of Rs. 5,000 from Sohan. This amount will be repaid on demand’’. 3. Unconditional promise:- (a) The undertaking/ promise to pay should be unconditional and definite. (b)Unconditional event means an event which is certain to happen but the time of its occurrence is uncertain. Examples:- â€Å"I promise to pay B Rs. 00, seven days after may marriage with C’’ cannot constitute a promissory note because a condition as to marriage is attached. A writes – â€Å"I promise to pay C Rs. 25,000, 7days after the death of B’’. This is a valid promissory note and is not conditional, since only the t ime of death of B is uncertain, but is sure to happen. 4. Signed by the maker:-Promissory note should be signed by the maker himself. Where it is written and the name of the maker appears in the instrument, but is not signed, it shall not constitute a valid promissory note. 5. Payee to be a certain person: – Promissory note should specify the payee in clear terms i. . by name, son of, and resident of, etc. The payment can also be identified by description. 6. Certain some of money:- Sum payable must be certain or capable of being made certain. The sum shall be deemed to be certain when the rate of interest is specified. Money may be payable in installments is also a valid promissory note. Examples:- â€Å"I promise to pay Balu, Rs. 10,000, and all other sums which shall be due’’ is not valid since the sum is not certain. 7. Payment of Money only:- There must be a promise to pay only money and not other consideration, e. g. â€Å"I promise to pay B a sum of Rs. 0,000 and deliver him my Scorpio Car’’ is not valid. 8. Duly stamped and dated:- Stamps of requisite amount and description must be affixed on the instrument and duly cancelled either before or at the time of its execution. If the promissory note is not dated, it is presumed to have been made on the date of its delivery. Bill of exchange {Sec. 5} Definition: – A ‘bill of exchange’ is an instrument in Writing containing an unconditional order, singed by the maker, directing a certain person to pay a certain a sum of money only to, a certain person; or the order of a certain person; or the bearer of the instrument.Essentials Characteristics of a Bill of Exchange (a)It must be in writing (b)It must contain n expresses order to pay (c)The order to pay must be definite and unconditional (d) It must be signed by the drawer (e)The sum contained in the order must be certain (f)The order must be to pay money only (g)Drawer, drawee and payee must be certain (usually, same person is the drawer and payee) (h)It must be stamped. Parties to a Bill of Exchange Drawer:- The person who draws the bill (i. e. , the person who makes the bill) is called a drawer. His liability is secondary and conditional.His liability is primary and conditional until the bill is accepted. Drawee:- 1. The person on whom the bill is drawn is called as drawee. 2. On acceptance of the bill- He is called as Acceptor, he becomes liable for the payment of the Bill; his liability is primary and unconditional. Payee: – The person to whom money is to be paid is named in the bill. He is called as payee. Cheque {Sec. 6} Definition:- cheque is a bill of exchange, drawn on a specified banker and not expressed to be payable otherwise than on demand. It includes, the electronic image of a truncated cheque; and a cheque in the electronic form.Essentials characteristics of a cheque:- (a)The definition starts with the â€Å"cheque is a bill of exchange† so it must sa tisfy all the essential features of a valid bill of exchange. (b)It is always drawn on a specified banker. Banker includes any person acting as a banker and any post office saving bank [Sec. 3]. (c)It is always payable on demand and not otherwise. (d) other point * It is drawn on a banker * there are three parties – the drawer, the drawee, and the payee. * It is seldom drawn in sets * It does not require acceptance by the drawee. Days of grace are not allowed to a banker * No stamp duty is payable on checks * It is usually drawn on the printed format Form of cheque: – A cheque may be drawn in 3 forms:- (1. )Bearer cheque: – Expressed to be payable to bearer or the last endorsement is an endorsement in blank. (2. )Crossed cheque: – Cheque that can be collected only through a banker. Promissory Note| Bill of Exchange| * It is promise to pay| * It is anorder to pay| * There are only two parties the drawer, and the payee. | * There are three parties, the draw er, the drawee, and the payee. * There is no necessity of acceptance| * It must be accepted| * The maker is primarily liable| * The drawer is not primarily liable. | * It is never drawn in sets| * Foreign bills are specially drawn in sets. | * Protesting is not necessary after dishonour| * A foreign bill must be protested upon dishonor. | SOME MORE TYPES OF INSTRUMENTS Bearer Instrument [Sec. 13]:- An instrument which is expressed to be payable to bearer or an instrument on which the last endorsement is in blank. Promissory note can not be made payable to bearer.Bill of exchange- can not be made payable to bearer on demand. Order Instrument:- An instrument payable to a specified person or his order. Order instrument can be transferred by endorsement and delivery. Based on location:- Inland Instrument:- A negotiable instrument is an inland instrument if, it is drawn or made in India; It is payable in India or is drawn on a person resident in India. An inland instrument remains inland even if it has been endorsed to a foreign country. Foreign Instrument [Sec. 12]:-A negotiable instrument which is not an inland instrument is called as foreign instrument.Based on payment:- Demand Instrument:- An instrument which is expressed to be payable on demand. An instrument on which time for payment (i. e. maturity date) is not specified. Time Instrument:- An instrument in which time for payment(i. e. maturity date) is specified. A time instrument may be payable- on a specific day; or after a specified period; or certain period after sight; or on happening of an even which is certain to happen. Incomplete / Inchoate Instrument {Sec. 20} Conditions for an inchoate instrument:- (a)A person signs a negotiable instrument. (b)The negotiable instrument is stamped c)The negotiable instrument is either wholly blank or is partially blank. (d)The person signing such negotiable instrument delivers it to another person. Legal effect:- The holder gets a prima facie authority to make or c omplete the negotiable instrument. Liability on an inchoate instrument:- Rights of a person to whom an inchoate instrument is delivered – He can recover only such amount as he was authorized to fill. Rights of holder in due course – He can recover the whole amount stated in the instrument, but not exceeding the amount covered by the stamps. Accommodation Bills {sec. 43}An accommodation bill means a bill which is drawn, accepted without consideration Provision relating to such bills: – ( a) The accommodated party cannot, after he has paid the amount of the bill, recover the amount from any person who become a party to the bill for his accommodation. ( b) The person who become the holder of such a bill in good faith and for consideration, after maturity, may recover the amount from any prior party. Meaning of crossing:- Crossing means a direction given By the drawer of the cheque to the drawee bank, not To pay the cheque at the counter of the bank. The Payment can be collected only though a banker.Types of crossing {Sec. 123 to 131 A} Nature of crossing| Requirements| Effects| Format| General crossing| The cheque must contain two parallel Transverse lines| The cheque must be paid only to a banker| | Special crossing| The cheque must contain the name of a banker. Special crossing may be made only once| Cheque must be paid only to the banker to whom it is crossed. Special crossing can not be converted into general crossing. | | Not negotiable crossing| The cheque must contain the words ‘not negotiable’. The cheque must be crossed generally or specially| The cheque nevertheless remains negotiable.The title of the transferee shall not be better than the title of the transferor. | | A/c payee crossing, i. e. restrictive crossing| The cheque must contain the words ‘A/c payee’ or ‘A/c payee only’. The cheque must be crossed Generally or specially| The cheque does not remain negotiable anymore. Based on transfe r procedure| | Maturity of a Negotiable Instrument {Sec. 22} Meaning:- It means the date on which the negotiable instrument falls due for payment. Days of grace:- A negotiable instrument which is payable otherwise than on demand is entitled to 3 days of grace. Calculation of days of maturity {Sec. 3 to 25} CASE| DATE OF MATURITY| Negotiable instrument payable on a specified day. | Specified day + 3rd day| Negotiable instrument payable on a stated number of days after date| Date on which negotiable instrument is Drawn + stated number of days + 3rd day| Negotiable instrument payable on a stated number of days after sight| Date on which negotiable instrument is presented for sight + stated number of days + 3rd day| Negotiable instrument payable on a stated number of days after happening of a certain event| Date on which such event happens + stated number of days + 3rd day. Negotiable instrument payable on stated number of month after date. | Corresponding day of the relevant month (i. e. , date on which negotiable instrument is drawn + stated number of month) + 3rd day| Negotiable instrument payable on stated number of month after sight| Corresponding day of the relevant month (i. e. , Date on which negotiable instrument is presented for sight + stated number of months) + 3rd day. | Negotiable Instrument payable on stated number of months after happening of a certain event| Corresponding day of the relevant month (i. . , Date on which such event happens + stated number of months) + 3rd day| If the day of maturity of negotiable instrument is a public holiday| Immediately preceding business day| If the day of maturity of negotiable instrument is an emergency or unforeseen public holiday| Immediately succeeding business day| Note: – If in the relevant month, there is no corresponding day, the last day of such month shall be taken. HOLDER {Sec. 8}A holder of a negotiable instrument is a person entitled in his own name to the possession there of and to receive or recover the amount due an negotiable instrument from the parties liable on negotiable instrument. HOLDER IN DUE COURSE {Sec. 9} A ‘holder in due course’ is a person who- *must be a holder. *must have become the holder for consideration. *must have obtained the possession of negotiable instrument before maturity. *must have obtained the negotiable instrument in good faith. PRIVILEGES OF A HOLDER IN DUE COURSE * Every prior party to a negotiable instrument is liable to a HDC. A holder who derives title from HDC has the same right as that of a HDC. * No prior party can set up a defence that the negotiable instrument was drawn, made or endorsed by him without any consideration. * No prior party can set up a defence that the negotiable instrument was lost or was obtained from him by offence or fraud or for an unlawful consideration. Thus, HDC gets a valid title to the negotiable instrument even though the title of the transferor was defective. * No prior party can allege that negotiable instrument was delivered conditionally or for a special purpose only. HDC can claim full amount of the negotiable instrument (but not exceeding the amount covered by the stamp) even though such amount is in excess of the amount authorized by the person delivering an inchoate negotiable instrument. Difference between holder and HDC BASIS | HOLDER| HDC| Consideration| A person becomes a holder even if he obtains the negotiable instrument without any consideration. | A person becomes HDC only if he obtains the negotiable instrument for consideration. | Before maturity| A person becomes a holder even if he obtains the negotiable instrument after the maturity of the negotiable instrument. A person becomes HDC only if he obtains the negotiable instrument before its maturity. | Good Faith| A person becomes the holder, even if he does not obtain the negotiable instrument in good faith. | HDC, a person who obtain the negotiable instrument on good faith. | Privileges| A holder is not entitled to the privileges, which are available for HDC. | A HDC is entitled to various privileges as specified under the negotiable instrument act, 1881. | Right to use | A holder can not sue all the prior parties. | A HDC can sue all the prior parties. | Negotiation {sec 14}Meaning: – Negotiation means transfer of a negotiable instrument to any other person so as to constitute that person the holder of such negotiable instrument. Methods of negotiation: – *Negotiation by delivery – 1. A bearer instrument may be negotiated by delivery. 2. The delivery must be voluntary *Negotiation by endorsement and delivery An order instrument can be negotiated only by way of 1. Endorsement; and 2. Delivery. Endorsement {sec 15} When the maker or holder of a negotiable instrument signs the same *otherwise than as such maker *for the purpose of negotiation on the back or face thereof or on a slip of paper annexed thereto, *or so sign for the same purpose a stamped pape r intended to be completed as a negotiable instrument *he is said to endorse the same, and is called the ‘Endorse’. The person in whose favour the endorsement made is called ‘Endorsee’. EFFECT OF ENDORSEMENT The endorsement of an instrument, followed by delivery, transfers to the endorsee the property in the instrument with right of further negotiation. TYPES OF ENDORSEMENT 1. Endorsement in blank *Endorsement in blank means an endorsement made by the endorser without writing the name of the endorsement. The instrument is payable to bearer even though originally payable to order. 2. Endorsement in full Special endorsement means an endorsement made by a holder by- (a)Signing his name; and (b)Added a direction to pay the amount to a specified person. 3. Restrictive endorsement *An endorsement which restricts the right of further negotiation is called as restrictive endorsement. 4. Partial endorsement *An endorsement which purports to transfer only a part of t he amount of the instrument is called as partial endorsement. Partial endorsement is not valid at law. . Conditional endorsement An endorser may, by express words in the endorsement- (a)Make his liability, or (b)Make the right of endorsee to receive the amount Depend upon the happening of a certain event, although such event may never happen. ACCEPTANCE {Sec. 7 and 86} Meaning of acceptance (sec. 7)| (a) The drawee signs the bill; and (b) The drawee delivers it to the holder of the bill; or the drawee gives notice of acceptance to the holder of the bill. | Effect (sec. 7)| The drawee becomes the acceptor. | Essential of a valid acceptance (sec. )| (a) Written (whether on the face or back of the bill) (b) Signed (signature without the word ‘accepted’ is also valid) (c) Signing on the bill (d) Delivery or intimation to the holder that the has been accepted. | Types of acceptance (sec. 86)| (a) General- Acceptance of bill without any qualification. (b) Qualified- Acceptanc e of bill subject to some qualification (e. g. , accepting the bill subject to the condition that the payment of bill shall be made only on happening of an event specified there in. | Effect of qualified acceptance (sec. 6)| (a) The holder may object to the qualified acceptance. In such a case, it shall be treated that the bill is dishonoured due to non- acceptance. (b) He may give his consent to the qualified acceptance. In such a case, all the previous parties, not consenting to it, are discharged. | PAYMENT IN DUE COURSE 1. Payment is made as per apparent tenor 2. Payment is made in good faith 3. Payment is made without negligence 4. Payment is made in money only. MATERIAL ALTERATION Meaning:- An alteration is called as material alteration if it alters- *the character or operation (i. e. he legal effect) of a negotiable instrument, or *the rights and liabilities of the parties to a negotiable instrument. What is material alteration? | What is NOT Material Alteration? | Alteration regarding-(a)Date,(b)Time of payment,(c)Place of payment,(d)Sum payable(e)Opening a crossed cheque,(f)Relationship between parties,(g)Converting an order cheque into a bearer cheque. | (a)Filling blank of the instrument,(b)Conversion of blank endorsement into endorsement in full,(c)Crossing of Cheque,(d)Conversion a General Crossing into Special Crossing, like addition of word â€Å"A/c payee† or â€Å"Not Negotiable†. e)Cancelling the word bearer and making cheque payable to order. (f)Alternation made with the consent of the parties. | Effect of a material alteration {sec. 87} *Any material alteration of a negotiable instrument renders the same void as against any One who is a party there at the time of making such alteration and does not consent thereto. *But, a material alteration is valid, if it was made so as to carry out common intention of the original parties. Negotiation Back {Sec. 90} MeaningWhen an endorser, after he has negotiated an instrument, again beco mes a holder before its maturity, the instrument is said to be negotiated back to that holder. Effect:- 1. In a negotiation back, none of the intermediate holder / endorsers is liable to the holder. 2. The general rule, that a holder in due course may sue all prior parties to the instrument does not apply. 3. However, where a prior party has excluded its liability on the instrument and the negotiable instrument is negotiated back to him, he may sue all intermediate endorsers. DISCHARGE OF A NEGOTIABLE INSTRUMENT Payment in due course:- A negotiable instrument is discharged if the party primarily liable on the negotiable instrument makes the payment in due course. *When the payment is made, the negotiable instrument must be cancelled or the fact of payment must be recorded negotiable instrument. Cancellation:- Where the holder cancels the name of the party primarily liable on the negotiable instrument, with intent to discharge him, the negotiable instrument is discharged. Release:- W here the holder releases or renounces his right against the party primarily liable on the negotiable instrument, the negotiable instrument is discharge.Negotiation back:- Where a party primarily liable on a negotiable instrument becomes the holders of the negotiable instrument, the negotiable is discharged. DISCHAGE OF A PARTY {Sec. 82 to 90} Payment:- Payment by a party who is secondarily liable on a negotiable instrument discharges the holder and all parties subsequent to the party making payment of the negotiable instrument. Cancellation:- Where the holder cancels the name of any party liable on the negotiable instrument (other than the party primarily liable on the negotiable instrument), such a party and all parties subsequent to him are discharged.Release:- Where the holder releases any party liable negotiable instrument (other than the party primarily liable on the negotiable instrument), such a party and all parties subsequent to him are discharged. Allowing drawee more than 48 hours to accept:- All prior parties not consenting to the same are discharged from liability to such holder. Qualified acceptance:- Where a holder of the bill consents to qualified acceptance, all the prior parties who did not consent to qualified acceptance are discharge. Material alteration:- Every party not consenting to a material alteration negotiable instrument is discharged.Negotiation back:- Where a party already liable on the negotiable instrument becomes the holder of negotiable instrument, such a party and all intermediate parties to whom such a party was previously liable shall be discharge. Operation of law:- *A party is discharged if the negotiable instrument becomes time barred. *A party is discharged if he is declared as an insolvent by the court. Dishonour by Non- Acceptance {sec. 91} A bill is dishonoured by non- acceptance if it is duty presented for acceptance, but the drawee refuses to accept the bill.Cases in which bill are dishonoured by non- acceptance:- (a) When the drawee makes default in acceptance upon being duly required to accept the bill. (b) In case there is two or more drawee who are not partners, if the bills is not accepted by all the drawee. (c) Where the drawee is a fictitious person. (d) When the drawee can not be found even after a reasonable search. (e) When the drawee is incompetent to contract. (f) Where the drawee gives a conditional acceptance and the holder does not give his consent to the conditional acceptance.Effect:- *The holder gets an immediate right to sue all the prior parties. *He need not wait till the maturity of the bill for it to be dishonoured on presentment for payment. Dishonour by Non- Payment {sec. 92} A negotiable instrument is dishonoured by non- payment, when presentment for payment is excused and the instrument remain unpaid after maturity- In case of| Default in payment made by| Promissory note| Maker of the note| Bill of Exchange| Acceptor of the bill. | Cheque| Drawee of the Cheque. |

Thursday, August 29, 2019

Arranged Marriages

Arranged marriages: the issues that arise from arranged marriages Arranged marriages. It has been a controversial topic throughout time but many are not aware of the issues that can arise from them, but also the advantages that arranged marriages can bring. Firstly, I would like to stress that many people do not actually understand the difference between forced marriages and arranged marriages, but they are in fact, two very different things. A forced marriage is when (usually) a girl is forced to marry another man, even if she does not want to, and often with a man she has not met with before.An arranged marriage is when a marriage partner is decided many years before the actual marriage, but often the pair have met several times before and most girls are allowed to ‘pick’ their partner. In this sense, arranged marriages are a lot more liberal than forced marriage, and we are going to be focusing on these today. According to statistics, the average percentage of arrange d marriages in the UK is around 5%, which is actually a large number if you think about it, but why?Many people actually think arranged marriages are more successful than regular marriages- as everything is carefully planned out before hand, the relationship is supposed to be ‘more stable’. Divorce rates within arranged marriages are also many times lower than regular marriages. One particular news article suggests this is the case because of the many factors that the parents have considered, for example, life goals, common interests, etc. Because the relationship is not fully fuelled by love and passion, arranged marriage relationships are often more stable, and often better long-term.Many parents (not necessarily in the UK) feel that arranged marriages are ‘safer’, as the parents know the partner better, and this helps to be able to choose the most compatible partner for their child. Observing these many benefits, personally I think that this practice sho uld be allowed to continue in the 21st century. The evidence is clear that arranged marriages do not actually all result to domestic violence, no chemistry or love between the husband and wife, etc. but actually, can be a safer and more logical choice to marriage than regular marriages.Although this path is not definitely for everyone, I think arranged marriages will definitely work for others, and actually result in lower divorce rates, etc. But what exactly are the disadvantages and advantages of arranged marriages? As mentioned before, the advantages of arranged marriages include a more stable relationship (leading to lower divorce rates), the risk of incompatible relationships are completely reduced, and the parents on either side both know each spouse better, which has many benefits.Although there are many advantages, there are also a few disadvantages, actually including incompatibility! Because the marriage is not necessarily a love marriage, it is easy to lack the love that might keep a marriage going! Also, many partners within an arranged marriage may actually be more tempted to cheat on their spouses, as there is no love or chemistry within the marriage! An arranged marriage may also mean more interference from the family of the partner, which could cause discomfort and reluctance.Also, because the general public do not have a very good opinion about arranged marriages, this could cause harm and low-self confidence of the person, as they could be looked down upon, and demoralised, through no fault of their own. Now we have all the advantages and disadvantages of arranged marriages, it is time to find out the actual opinions and thoughts of someone who is in an arranged marriage. For this purpose, we have interviewed someone who is actually in an arranged marriage, Aishwarya Dutta, 45, and who had an arranged marriage in the UK.US: So you have had an arranged marriage? AD: yes, I have in fact been married, by an arranged marriage. US: were you quite against the idea at first? AD: well, I was actually not too enthusiastic about the idea at first, but gradually, I realised that arranged marriages were just more logical and simple- you know the person that you are going to stay with for the rest of your life, you know their parents, and I thought it would be a lot more comfortable for me than if I had a normal marriage? US: what do you think about your relationship?AD: I think our relationship is pretty sturdy, it is certainly not all about love and passion, but that does not mean we are in a loveless relationship! I feel very comfortable with my husband, and I certainly have known him now, for a very long time. I think an arranged marriage certainly has many long-term benefits, such as a more stable relationship, and a relationship that is a lot more secure. Now that we know the feelings of someone who is actually in an arranged marriage, it is time for someone who is anticipating an arranged marriage to be interviewed.We are goi ng to interview Heera Ahuja, 21 and shortly married in 3 months. US: hello Heera, so what age did you find out you were going to have an arranged marriage? HA: so I find out I was going to have an arrange marriage at 18, as I was leaving high school. US: what were your initial thoughts when you found out you were going to have an arranged marriage? HA: Honestly, when I first found out I was going to have an arranged marriage, I was not exactly very excited.I felt a little shocked, and I felt disappointed, almost, because I had always imagined marrying the love of my life, instead of someone who I already know, and don’t exactly have feelings for. US: have your thoughts changed in any way since then? HA: yes, they have definitely changed. I no longer feel unhappy about this marriage, I think there will be some definite long-term benefits, although I don’t feel the most excited for my marriage, I have no idea what it will be like yet, so I will just have to wait and see! Arranged marriages in the UK seem a lot more liberal and relaxed, but we will have a look at the arranged marriages around the world, and how they differ. Firstly in India, most people follow the arranged marriage system, because they believe it protects the family, social status, etc. Although child marriages used to be common, they are now abolished by law. Also, up until the 1950s, arranged marriages were the norm in most Asian countries, however, during the recent 40 years, they have rapidly decreased and love-marriages have increased.There are many arranged marriages within Jewish religions, Islamic religions, etc. and most involve meeting the partner beforehand, meetings with potential partners, etc. These marriages are often actually successful, and have many happy endings. Overall, I think arranged marriages are not necessary a bad thing. Personally, I prefer the idea of love-marriage just because it seems more traditional and right for me, but I do think there are many adva ntages to arranged marriages that were mentioned before. I am not against arranged marriages, but not necessarily in favour of it. Arranged Marriages Arranged marriages: the issues that arise from arranged marriages Arranged marriages. It has been a controversial topic throughout time but many are not aware of the issues that can arise from them, but also the advantages that arranged marriages can bring. Firstly, I would like to stress that many people do not actually understand the difference between forced marriages and arranged marriages, but they are in fact, two very different things. A forced marriage is when (usually) a girl is forced to marry another man, even if she does not want to, and often with a man she has not met with before.An arranged marriage is when a marriage partner is decided many years before the actual marriage, but often the pair have met several times before and most girls are allowed to ‘pick’ their partner. In this sense, arranged marriages are a lot more liberal than forced marriage, and we are going to be focusing on these today. According to statistics, the average percentage of arrange d marriages in the UK is around 5%, which is actually a large number if you think about it, but why?Many people actually think arranged marriages are more successful than regular marriages- as everything is carefully planned out before hand, the relationship is supposed to be ‘more stable’. Divorce rates within arranged marriages are also many times lower than regular marriages. One particular news article suggests this is the case because of the many factors that the parents have considered, for example, life goals, common interests, etc. Because the relationship is not fully fuelled by love and passion, arranged marriage relationships are often more stable, and often better long-term.Many parents (not necessarily in the UK) feel that arranged marriages are ‘safer’, as the parents know the partner better, and this helps to be able to choose the most compatible partner for their child. Observing these many benefits, personally I think that this practice sho uld be allowed to continue in the 21st century. The evidence is clear that arranged marriages do not actually all result to domestic violence, no chemistry or love between the husband and wife, etc. but actually, can be a safer and more logical choice to marriage than regular marriages.Although this path is not definitely for everyone, I think arranged marriages will definitely work for others, and actually result in lower divorce rates, etc. But what exactly are the disadvantages and advantages of arranged marriages? As mentioned before, the advantages of arranged marriages include a more stable relationship (leading to lower divorce rates), the risk of incompatible relationships are completely reduced, and the parents on either side both know each spouse better, which has many benefits.Although there are many advantages, there are also a few disadvantages, actually including incompatibility! Because the marriage is not necessarily a love marriage, it is easy to lack the love that might keep a marriage going! Also, many partners within an arranged marriage may actually be more tempted to cheat on their spouses, as there is no love or chemistry within the marriage! An arranged marriage may also mean more interference from the family of the partner, which could cause discomfort and reluctance.Also, because the general public do not have a very good opinion about arranged marriages, this could cause harm and low-self confidence of the person, as they could be looked down upon, and demoralised, through no fault of their own. Now we have all the advantages and disadvantages of arranged marriages, it is time to find out the actual opinions and thoughts of someone who is in an arranged marriage. For this purpose, we have interviewed someone who is actually in an arranged marriage, Aishwarya Dutta, 45, and who had an arranged marriage in the UK.US: So you have had an arranged marriage? AD: yes, I have in fact been married, by an arranged marriage. US: were you quite against the idea at first? AD: well, I was actually not too enthusiastic about the idea at first, but gradually, I realised that arranged marriages were just more logical and simple- you know the person that you are going to stay with for the rest of your life, you know their parents, and I thought it would be a lot more comfortable for me than if I had a normal marriage? US: what do you think about your relationship?AD: I think our relationship is pretty sturdy, it is certainly not all about love and passion, but that does not mean we are in a loveless relationship! I feel very comfortable with my husband, and I certainly have known him now, for a very long time. I think an arranged marriage certainly has many long-term benefits, such as a more stable relationship, and a relationship that is a lot more secure. Now that we know the feelings of someone who is actually in an arranged marriage, it is time for someone who is anticipating an arranged marriage to be interviewed.We are goi ng to interview Heera Ahuja, 21 and shortly married in 3 months. US: hello Heera, so what age did you find out you were going to have an arranged marriage? HA: so I find out I was going to have an arrange marriage at 18, as I was leaving high school. US: what were your initial thoughts when you found out you were going to have an arranged marriage? HA: Honestly, when I first found out I was going to have an arranged marriage, I was not exactly very excited.I felt a little shocked, and I felt disappointed, almost, because I had always imagined marrying the love of my life, instead of someone who I already know, and don’t exactly have feelings for. US: have your thoughts changed in any way since then? HA: yes, they have definitely changed. I no longer feel unhappy about this marriage, I think there will be some definite long-term benefits, although I don’t feel the most excited for my marriage, I have no idea what it will be like yet, so I will just have to wait and see! Arranged marriages in the UK seem a lot more liberal and relaxed, but we will have a look at the arranged marriages around the world, and how they differ. Firstly in India, most people follow the arranged marriage system, because they believe it protects the family, social status, etc. Although child marriages used to be common, they are now abolished by law. Also, up until the 1950s, arranged marriages were the norm in most Asian countries, however, during the recent 40 years, they have rapidly decreased and love-marriages have increased.There are many arranged marriages within Jewish religions, Islamic religions, etc. and most involve meeting the partner beforehand, meetings with potential partners, etc. These marriages are often actually successful, and have many happy endings. Overall, I think arranged marriages are not necessary a bad thing. Personally, I prefer the idea of love-marriage just because it seems more traditional and right for me, but I do think there are many adva ntages to arranged marriages that were mentioned before. I am not against arranged marriages, but not necessarily in favour of it.

Wednesday, August 28, 2019

NYC Subway Strike in 2005 Essay Example | Topics and Well Written Essays - 1250 words

NYC Subway Strike in 2005 - Essay Example On the other side, the transit workers have bigger wages than the teachers although their work is unqualified . In December 2005 the contract between Transport Workers Union and Metropolitan Transportations Authority expired so they had to sign another one. The two parts didn't agree because the Union asked wages too big and the MTA wanted to increase the retirement age from 55 to 62 and the retirement funds would have been reduced. These demands were considered unacceptable for the transit workers and MTA didn't drop out their requirements mostly because of the Taylor Law, which was very much used by the Metropolitan Authority during that period. The public employees fair employment(or the Taylor Law) defines the rights and obligations for public employees. If they have the right to organize and to elect their union representatives they are not allowed to strike. The fine for striking is twice the employees' salary for each day the strike lasts. MTA relied on this law and thought the workers will not strike. Christmas time was an important period for New York and the renewal of the contract overlapped with this moment. The Transport Workers Union took advantage of this, thinking that in this way they will obtain all their claims. The Union wanted raises of salary(6% per year for each of the five years of contract) , more expensive accommodation for maternity leave, finance for station maintenance , to lower the age of retirement from 55 to 66(while MTA wanted to raise it), improved health plans and a stronger pension fund. They didn't agree with the age of retirement or the percent for health insurance. One of the most intriguing demands of MTA was that the new workers should contribute to their pension plan with 6% of gross salary and to pay 1% for their health insurance and offered only 3.5% raise every year. However it should be specified that the average salary for a normal New Yorker is 45.000 dollars a year while that of an employee in public transportation is 51.000 dollars a year, with the mention that a bus or subway operator could earn even 63.000 dollars a year. During the strike seven million people were forced to go to work on foot or by bike , and the whole system almost collapsed .Some blamed the strikers for the crisis, saying that their wages are big enough for an unqualified work and some blamed MTA for taking advantage of the Taylor Law and having exaggerating demands. However 54% of the New Yorkers believed the complaints and requirements of the Union were fair and 36% didn't agree with it. The city was the one that suffered most from this crisis because all happened during the holidays and the tourist season when the city is like a throng. One thing is for sure none of the two parts didn't think at these. MTA thought they could ask anything because the Taylor Law would allow them and the Union speculated the period hoping that they will get what they want. The public response about who was responsible for the strike was once again divided: 41% said the both sides are guilty, 27% that MTA was to blame and 25% didn't agree with

Tuesday, August 27, 2019

How the design approach differs from the systems approach used in Essay

How the design approach differs from the systems approach used in transport and land use - Essay Example This makes up the main distinction between the design and systems approach. Within the design approach the role of the user is high. As Ruth and Davidsdottir explain, â€Å"The user might also have input to the construction of the framework, identifying inter- and intra-sectoral dynamics that must be represented, and identifying potential tensions (†¦) and designing relevant variables to expose tensions† (Ruth & Davidsdottir, 2009, p. 100). They also add that both experts and end users have to be asked while resolving the issues of input/output disaggregation, or more detailed framework construction. Thus, design appears to be the product of â€Å"iterations through computer simulation, learning and innovation from the user, and repeated simulation† (Ruth & Davidsdottir, 2009, p. 100). An example of design approach employed to land use was found on the Internet. On the â€Å"Hills and Forrest† website that is powered by a team of International Golf Course ar chitects, the design approach to land use in this sphere can be seen. It is based on a few core principles illustrated by questions and practical applications: 1) Key is Communication. This rule suggests listening to the client and attempting to understand what he/she would like to achieve. Questions: How will the development be positioned? What are the goals of the development process? 2) Develop the Routing. This suggests close cooperation with the land planner, team members, and engineers. â€Å"Design workshop... Use of latest technology... Computer graphics and simulations† (Arthurhills.Com, 2011). 3) Utilize Industry Resources. This suggests going through permitting and approvals process. Qualified contractors, agronomists, irrigation consultants, etc need be recommended at this point. 4) How to Measure Success? Check all development goals and see whether the object corresponds to the set characteristics. (Arthurhills.Com). Furthermore, design approach to land use is ab out building safe constructions in the areas that are recognized hazardous (Burby, 1998 ) This kind of land use allows economic benefits to be released, yet this might happen at the cost of bigger loss of natural resources and values. In addition, the susceptibility of bigger damage is an issue especially taking into account the possibility of events overpower. In this context, to manage the development of design, regulatory and non-regulatory techniques may be employed by communities. As for the former, they contain building codes and separate ordinances which require specific actions, e.g. elevating structures above expected flood levels, bracing constructions to reduce damage from shaking of the ground during earthquakes, and using hurricane clips that will ensure roofs remain attached to the houses even in high winds. As for the non-regulatory techniques within the design approach, they deal with providing public information, as well as various training programs aimed at informi ng builders and house owners of specific design techniques that are damage-resistant (Burby, 1998). The systems approach focuses on reducing the elaborate details of the planning process (e.g. transport) to a few principal steps. These are usually definition of the problem, data collection, forecasting plus analysis, evaluation of the plan, and its

Entrepreneur interview and PersonalAnalysis Essay

Entrepreneur interview and PersonalAnalysis - Essay Example These questions also reflect on the different factors that led the person to for a business venture. It would also reflect that whether the person in question has taken any creative or innovative pursuits in helping to gain business productivity. Further the questions also endeavour to understand the vision with which the person had sought to open up the business venture and the process through which he has achieved success in motivating his staff to adapt to the changing needs. The questions would thus help one to understand that whether the entrepreneur performs his actions with an outside eye and the manner in which changes are incorporated in the enterprise context. The questions also tend to evaluate whether the entrepreneur in question conducts activities in regards to the protection of the social and natural environment in and around the business firm. Further through the use of the questions an understanding can be made of the several entrepreneurial traits in regards to the individual in questions. It seeks to understand whether the person is quite self confident in managing changes in the external business environment and also share the same confidence while decentralising the whole gamut of business tasks among separate units. The pattern of questions designed would also reflect on the several influences social, economical and technological which made the entrepreneurs form such an enterprise in carrying out new sets of business activities. In total the questions prepared would help the interviewer in getting a personal insight in the understanding of how Mr. Thomas Mathews aged somewhere in thirties has been able to design a productive entrepreneurial venture though somewhat small in nature. The interview questions are prepared keeping in mind theoretical guidelines which would help in effectively evaluating the entrepreneurial capacity of the interviewee. Open ended questions are rendered so as to get an elucidated understanding of the entrepreneur ial mind of Mr. Thomas Mathews. The specific attributes of Mr. Thomas Mathews which had helped him in becoming a successful businessman is thereby successfully explored through the questions outlined. Evaluation of the Entrepreneur The evaluation of Mr. Thomas Mathews would be conducted from point to point based along the separate questions which can be rendered as follows. A.1 The entrepreneur in order to bring about enhanced productivity in his venture is required to incorporate large amount of changes both in the business process. This change in the business process is made to help the concern address the needs of the external environment. Such change in the business process is made through modification of the business resources both technical and human resources (Ricketts, 2003, p.72). Mr. Thomas Mathews is also found to incorporate changes in its business process through dividing a single project in the hands of double or multiple individuals and assigning a person as responsib le for the monitoring of such. This process would help the company in getting a large number of projects within the same time period. A.2 The entrepreneurs are required to motivate their staffs in a large manner to rightly adapt to the changes incorporated in the process and philosophy of the business organisation. The staffs of the firm need to be adequately trained which in turn would enhance their competence and skills to enhance the business

Monday, August 26, 2019

Technology Essay Example | Topics and Well Written Essays - 1000 words - 5

Technology - Essay Example Nevertheless, at the time most people used the commercial phones such as telephones to communicate especially in businesses and other related matters. Such kind of communication was extremely expensive and only a small percentage of businesses could afford. Consequently, those who were able to purchase or own these kinds of phones used them with extreme caution and for very important reasons. Conversely, private entities such as homes used the phones for communication although this was only present to those who could afford such kind of luxury at the time (Miller & Horst, 2006). Eventually, mobile phones were discovered by an inventor known as Martin Cooper in 1973 while he worked as a senior development engineer in the mobile equipment group. According to Cooper, the invention of a portable phone was driven by the necessity he saw from people to communicate in a more private manner as compared to the then phone communication where privacy was not upheld. Furthermore, Cooper argued that apart from the privacy issue, people needed phones that they would use anytime and anywhere without necessarily having to be connected to immobile places such as office desks, homes or even persons who traded with phones for communication (Miller & Horst, 2006). In this regard, Ling (2004) articulates that the use of mobile phones is highest across the world. According to a recent research, there are approximately six billion mobile subscribers out of the seven billion people population across the world. Moreover, more people continue to embrace the information and communication technology by becoming mobile subscribers. For instance, Asia is argued to be a region with the highest number of mobile subscribers across the globe. Therefore, importances of mobile phones are numerous and continue to increase by the day. Firstly, mobile phones are being used in modern society to keep in touchà © with

Sunday, August 25, 2019

ORGANISATIONAL PSYCHOLOGY Essay Example | Topics and Well Written Essays - 250 words

ORGANISATIONAL PSYCHOLOGY - Essay Example H). Harry Potter was influenced by Dumbledore, while people like Richard Brandson or Steve Jobs are inventors of their own new way. Harry Potter teaches that leader must be supported and directed on a way, so such a leader can continue some eternal path, fighting for a Greater Good. But leaders like Richard Brandson do what they want to do, something they have passion about. You can’t say Harry enjoys hunting Voldemort, but Mark Zukenberg does enjoy his work. People stand beside Harry to fight for a Greater Good, and follow Steve Jobs to develop themselves in a way their leader does. Another thing that differs in these types of leaders is kind of power. Manda H. Rosser mentions several kinds of power, which leader can have (Rosser, M. H). I think Victor Cram from HP is a type of leader similar to Richard Brandson or Steve Jobs. They both have an Expert kind of power, and they’re successful in a particular

Saturday, August 24, 2019

Engaging children through the use of cartoons and comics Essay

Engaging children through the use of cartoons and comics - Essay Example Youth responses to these articles indicated that their current developmental stage and learning capabilities would only allow learning to be effective if the comic characters used in the classroom were interactive and devoid of complex vocabulary and scenarios. Children in early adolescence are intrinsically motivated, meaning that they are motivated by the positive outcomes associated with a specific activity (Morris & Maisto, 2005). This is why the children responded so effectively to the comic images as it provided not only a learning experience, but fulfilled their need for stimulating images and imaginary role identity. Youths in this stage of development have not yet developed the ability to rationalize abstractly (Huitt & Hummel, 2003), therefore this article case study reinforces that intrinsic, visual motivational elements that create positive sensations are effective in the modern classroom. References: Huitt, W. & Hummel, J. (2003). [internet] Piaget’s theory of cog nitive development [accessed 3.7.2011 from http://www.edpsycinteractive.org/topics/cogsys/piaget.html] Morris, C.G. & Maisto, A.A. (2005). Psychology: An Introduction, 12th ed. Pearson Prentice Hall.

Friday, August 23, 2019

Discuss Erikson's theory of development Essay Example | Topics and Well Written Essays - 750 words

Discuss Erikson's theory of development - Essay Example â€Å"Ego identity is the conscious sense of self that we develop through social interaction† (Cherry 1). In the point of view of Erikson, the ego identity of an individual is controlled by the experiences he/she goes through in everyday life. As one interacts more with the society, it adds to one’s knowledge. Thus, the action and behavior of an individual is governed by his/her ego identity as well as a sense of competence. Erikson’s theory is based upon eight stages of psychosocial development (Harder). Each of these deals with a particular area of competence in life. It is up to the individual how he/she copes with the challenges encountered in each of the eight stages. If an individual performs well in a certain stage, he/she gains a feeling of mastery that is the symbol of ego strength. On the other hand, poor management of a stage will inculcate a feeling of inadequacy in the individual. The eight stages identified by Erikson are discussed below: Stage 1: T his stage is titled as trust vs mistrust. This stage essentially starts from the birth and lasts till the completion of first year of life. Because of the total dependability of child on adults in this stage, the development of trust in child depends upon the quality of care given by the adults. Development of trust is vital to achieve the sense of security in the whole life. Children whose caregivers are emotionally fake, inconsistent, and rejecting develop mistrust. When the caregivers are prudent and dutiful towards the child, the child develops trust that lasts for the whole life. Stage 2: This stage develops autonomy or doubt and shame in the child. This stage occurs in the early childhood and talks about the development of personal control in the children. When a child learns how to control various needs of the body, he/she feels independent. Moreover, a child makes choices between various types of foods, clothes and toys. Successful completion of the second stage makes a chil d confident. Otherwise, the child suffers from self-doubt. Stage 3: This stage decides the development of either initiative or guilt in the child. This covers the preschool years. Social interaction in this period gives a feeling of control and power to the child. Successful interaction with others in this stage inculcates leadership skills in the child, and unsuccessful experience inculcates guilt. Stage 4: This stage decides between inferiority and industry. The stage starts from age 5 and lasts till age 11. The encouragement received from parents makes the child competent and confident, and lack of encouragement by parents makes the child unconfident. Stage 5: This stage decides between confusion and identity and occurs in adolescence. Encouragement received in this stage provides a person with a strong identity and lack of encouragement makes him/her confused. Stage 6: This stage decides between isolation and intimacy and occurs in early adulthood. Development of intimacy in rel ationships makes them secure. Development of intimacy requires a strong sense of identity. Stage 7: Stage 7 is about the development of generativity or stagnation in a person. This stage focuses on the career building. If a person wins in this stage, he/she feels like contributing to the world positively. Failure in this stage lends the feeling of idleness to the person. Stage 8: This stage inculcat

Thursday, August 22, 2019

Misery made me a friend Essay Example for Free

Misery made me a friend Essay It takes an evil person to kill an inocent small boy barely old enough to fend for himself. He was only a young child, he didnt have a chance against a Monster with the strength of twenty grown men. What the Monster did was out of revenge. Revenge is a human nature but is not a good thing. To seek revenge on somebody is a very unrational way of thinking. Two wrongs do not make a right. The Bible even says, if your neighbour hits you in your cheek, turn your face for them to hit you in the other. You should not retaliate. He had watched and learned from the Laceys and knew right from wrong by the time he had first killed. He was an inteligent being, he had the brain of a very knowledgeable proffesor. This was shown in the way he did things. He knew to set up Justine for Willies murder, this would take quick thinking and someone who is on the ball. He knew that the people would look for someone to blame and punish. He did not want them coming in search for him, so when he saw Justine asleep he took his oppertunity. This lets us know he knew how mans laws worked and knew he was doing evil. He also would of known that killing Willie, Elizabeth and setting up Justine, to get her hung, would not correct what Victor did. Another reason which makes the monster unjustified is; he never approached Frankenstien before commiting the murders to try and work out an alternative solution. You could argue that Frankenstien never abandonned the Monster. The Monster ran away. Victor claimed he thought that the monster had died. A more sensible and logical thing to do would of been to talk to Frankenstien first. He could of discussed the issues he had and found out more information. In commiting the murders, he showed a weakness of will. He had choices and elected to kill, this only turned Victor and the rest of mankind against him more. Victor grudgingly put together a female companion for the Monster and backed out before the end. If he approached Victor before killing his younger brother, Victor may of been happy to do it. He may of even been able to make the Monster more attractive or helped him fit in more socially. As he was a very respected man. I feel that the Monster was not justified in his murderous behaviour. I think that he had a lot of difficult situations to get through but things could of been resolved differently. An equimilation of all the things caused the monster to snap and do what he did in my opinion. The reason which makes up my mind is that he didnt try to approach Frankenstein before he lashed out. A lot of a pain could of been avoided that way and in the end, the Monster still didnt get what he wanted. Victor was a very respeced man and came from a respected familly, withhis help i feel the Monster could of eventually been accepted by people: Take The Elephant Man, his story is very similar to the Monsters. He was a man who had a disease causing his ead to be very large and have large tumors all over his body. He was very diformed and ugly. He was always looked at as a freak. He was abused by other humans around him but never had the strength to seek revenge. He was found by a doctor who looked after him and helped him. After a lot of education and confidence building he was eventually accepted into the community. The help of the doctor made The Elephant Man feel wanted and gave him a meaning to his life. He died a happy man. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Wednesday, August 21, 2019

Dbq on the Medical Field During the 18th Century Essay Example for Free

Dbq on the Medical Field During the 18th Century Essay The medical field during the eighteenth century was comprised of unsanitary, heinous, and uncustomary practices, such as blood letting, trepanation, and the overcrowding of hospitals. Even though these practices didn’t help in the development of the medical field, there were auspicious practices that were beneficial, such as midwifery, ingrafting, and faith in God. Midwifery, during the 1700’s, was one of the most womanized practices of the century. To get the help of a male midwife was a belittlement to the female midwife and it was also a way of disparaging midwifery (Document 2). Also, midwives were expected to obtain the knowledge of caring for and to the skills for the well-being of women in labor(Document 2). While the conditions of a woman giving birth improved dramatically, so did the reputation of midwifery. Ingrafting was one of the most cogent inventions in medicine in the eighteenth century. Diseases as contagious and fatal as the smallpox were almost eliminated with the invention of ingrafting (Document 3). This procedure was so advantageous that Lady Montagu, an English writer, was â€Å"well satisfied of the safety of the experiment,† that she intended to try it on her own son (Document 3). Ingrafting has also evolved into vaccines that now can cure and treat malignant ailments like the flu and cowpox. Faith in God was a way for people to have mental support for their ailments, even though it didn’t cure or treat any ailment, people still turned to God for aspiration. Many people still believe in the power of prayer and in the power of faith to relieve them of illnesses. This is best stated by William Buchan, an Edinburgh physician, because his statement that the Christian religion teach that, â€Å"the sufferings of this life are designed to prepare us for a future state of happiness. †(Document 7) Medical practices, such as midwifery, ingrafting, and faith in God, of the eighteenth century not only advanced to the benefit of the overall health of the people, but also led to the more advanced practices used today. Although these practices were basic, they are the vital parts of the development of medicine.

Tuesday, August 20, 2019

Strategic Marketing Management of Nestle Analysis

Strategic Marketing Management of Nestle Analysis The purpose of this assignment is to evaluate the impact of organizational strategy in developing a marketing plan and to evaluate the component parts of a marketing plan. For this purpose a marketing plan for Nestle pure life (Bottled water by Nestle in Pakistan) is developed for understanding different components of marketing plan. Impact of Organizational Strategy on Market Plan It is very critical in todays highly competitive market to develop and adapt an approach that supports the organizations resources and nature of business. The strategy should be developed by keeping in mind all the available resources and should be so powerful that the product or service can outsell the competition. If the available resources are not considered while designing the strategies then it is quite possible that those resources will not be able to convert the inflow of customers in to profitable long term relationship. So it is very important to have a strategy that supports the resources and the expertise to implement it. Different organizations have different types of strategies, however most common are five significant strategies that affect the marketing plan of the organizations. Market Leadership Strategy If an organization has to maintain the position of market leadership then the marketing plan will be focused towards two main factors. First is to increase the market share and second is to keep intact the existing customers by providing them value to their money they are spending to buy the companys products of services (Kathryn, 2010). Market share can be increased by finding the new markets in other demographics or expanding in to the new locations. Another way to increase the market share is to attach the competitors market share through variety of strategies. Offering several value added services helps to keep the customers intact with the organization. In this case the marketing plan will focus towards the augmented features of the product or service. Market Challenger Strategy If the organizations strategy is to be a market challenger then the marketing plan will be focused towards the small unmet needs of the customers. The marketing plan will be very aggressive and the focus will be to increase the market share in small chunks and to target the customers by promoting those features which are fulfilling their unmet needs (Kathryn, 2010). Market Follower Strategy If an organization is following market follower strategy then the marketing plan will not be very aggressive (Dibb, 2001). The markets are already identified and researched by the competitors and the market plan will target those weak points which are left by the competitors and the better solutions will be provided to the customers. Market Niche Strategy Organizations can also divide the market in to small segments/chunks and prepare the marketing plan for each segment. This allows the organization to influence the customers more deeply with the marketing campaign as the focus is on a particular segment. For instance the marketing plan of a cosmetic can target the women between the age limit of 20-25 years. Alliance Strategy The organization can also form strategic alliances to increase the impact of the marketing plan. The strategic alliances enables the organization to offer new products or value added services to the customers and the marketing plan focuses on promoting the benefits of the alliance of the organization to the customers (Kotler, 2003). Component Parts of a Marketing Plan Marketing plan refers to that document which outlines the actions and details that are required to be undertaken in order to achieve one or more marketing objectives. Marketing plan can either be for a brand, or for a product or service or even for a whole product line. Marketing plans can cover the marketing objectives of up to five years and the marketing objectives are aligned with the organizational objectives. Following are the main components of a marketing plan. Situation Analysis Situation analysis is very important and initial part for developing a marketing plan. It explains and clarifies the current position of the organization in the market. This analysis should be done fairly by the organization as exaggerating the current market position in front of the management will ultimately give a failure at the end of marketing campaign. Situation Analysis involves external, internal and customers analysis (Ward, 2010). SWOT Analysis SWOT analysis is another major part of the marketing plan as it identifies the strengths and weaknesses of the organization and the opportunities and threats for the organization. It also helps to determine the current state of the organization, but it also adds the opportunities and threats to the organization which can be focused in the marketing plan (Dibb, 2001). Marketing Goals and Objectives After SWOT analysis the organization is in much better position to set the marketing objectives and goals. Goals are the overall accomplishment that is likely to be achieved by the organization and the objectives are the benchmarks which enables the organization to meet those goals (Ward, 2010). It is very important the goals and objectives should be realistic and should reflect the mission of the company. Marketing Strategies In marketing strategy the marketing mix and the target market is discussed. Product features, placement, pricing and distribution are the four main aspects of any product or service and the marketing plan contains the blend of these strategies and marketing strategy is designed keeping in mind the target audience (Kotler, 2003). Implementation Implementation planning is another important part of the marketing plan. At first it is described that what is required to be done internally in order to get success such as employee training, employees empowerment etc. for the success of market plan. Secondly, a month-by-month marketing calendar is prepared that guides the marketing activities. Evaluation and Control Evaluating the marketing plan is very important, as this helps to identify that what is to be done in future and what not. If the marketing plan is of 3 to 5 years then periodic evaluation is necessary as changing market conditions can be costly while sticking with the old techniques. Evaluation also helps to identify whether the plan is implemented properly. Threat to Nestle Pure Life Different threats and weaknesses for Nestle pure life are identified in the marketing plan, however, the most critical threat and weakness for the product is the current economic and political condition in Pakistan. This threat is for every business operating in Pakistan, however, Nestle pure life has direct affect to the economic situation of Pakistan. As the target market of Nestle pure life is upper and middle class and due to increasing ratio of unemployment and poverty the people are moving towards the usage of simple or boiled water as spending Rs. 35 for water is becoming unaffordable for majority of middle class people. Moreover, there are several other local brands which are not up to the mark, but they sell the brand to the local market by assuring them about the quality and purity which decreases the demand of high quality product like Nestle pure life. This causes a serious threat to the brand in near future (Rosemann, 2005). Nestle Pakistan Limited Marketing Plan Nestle Pure Life Executive Summary Its manufacturing facilities are located in Sheikhupura, Kabirwala, Islamabad and Karachi, Pakistan. Nestle provides mineral water to the customers with an objective to provide value to the customers. The companys main target market is those people who believe that tap water is not hygienic. The company enjoys the highest market share in the mineral water industry of Pakistan however Pepsis Aquafina has been giving tough competition to nestle pure life. 1 year Marketing plan for year 2011 is developed distributing each activity in different months. Situation Analysis Company Profile Nestle Pakistan Limited is a subsidiary of Nestle SA, a Switzerland based company, aimed to build a based on sound human values and principles. In 1992, Nestlà © was the first company to dare to launch a mineral water, in five different countries at once. Nestle Pakistan is engaged in the processing, manufacturing and sales of products such as dairy, culinary, confectionary and beverages. The major companys products include NIDO milk, NESVITA milk, MILKPACK milk and ice-cream, Fruit yogurt; Everyday creamed tea, Cerelac and Nestle mineral Water (Nestle pure life). Mission Statement Nestlà © believe that research can help to make better food so that people live a better life. Objectives This marketing plan considers the following objectives of organization for its product Nestle pure life: To maintain the position as Market Leader. Increase the Market share. Exceed customers expectations both in terms of product quality and service. Create awareness of benefit of PET bottles and approach in rural areas. SWOT Analysis SWOT analysis helps to understand the ability of the organization internally and externally (Lyndsay, 2010). Blow is the SWOT analysis of the company: Strengths Strong distribution channel Skilled Labour Educated Staff Large number of Offerings Strong Brand Name Strong Background of the company Easy to approach Weaknesses Small Target market Lack of awareness among the target market Dependency of other government and sponsors for the arrangement of events Opportunity Favorable weather conditions (Summer most of the time) People love to enjoy eating ice cream Few and Weak competitors Threats Major players may enter in the market Legal and ethical issues Local mineral water manufacturers Economic slowdown and bad political conditions Competitors Analysis Nestle Pure Life introduce the bottled water culture. No doubt Nestle pure life is currently a dominant leader in Pakistan market in Mineral water Industry. Nestle Pure Life is currently dominating more than 80% of bottled water market share (Rosemann, 2005), when Nestle Pure Life start its bottled water business in Pakistan way back in 1998 on that particular time AVA was the major competitor in the market, but after a time period of one year AVA was acquired by the Nestle Pure Life and now currently AVA is in the business of bulk water. There are different brands of bottled mineral water but the most famous are: Nestle Pure Life Aquafina Sufi Kinley For manufacturing and distributing mineral water in Pakistan the company has to obtain licenses and have to follow the rules and regulations of Pakistan Standard Quality Control Authority (PSQCA). Particular in Lahore, gourmet is giving a very tough competition to Nestle pure life as their price is less than Nestle pure life. Moreover, gourmet is approaching the other cities and rural areas of the country and possibly will emerge as a strong competitor of Nestle pure life in near future. There are also other competitors found within a local market which include Sparklet, Acqacare, Pure, Aafi, Oura, Aabshar and many other local brands, but their market share is very low as compare to the Nestle Pure Life. Macro Environmental Analysis The Macro-Environment forces, which include political, Social-Cultural and Economic forces, affect the overall performance of the brand (Kotler, 2003). Political instability always matter in a market situation, there should be an investment security. PSQCA has approved Nestle Pure Life; Nestle Pure Life is also promoting the culture of humanity and higher labor as many people from Pakistan have got job in the different parts of the world in Nestle Food. No doubt Nestle Pure Life is a market leader, but some of the government policies affecting the marketing strategy of Nestle Pure Life as government closed many several companies by saying that they are producing un approved water for the people of Pakistan in the name of mineral water, but such kind of situation doesnt affect any marketing strategy of Nestle Pure Life because it is producing a water according to the standard which is approved by World Health Organization WHO. As far as Social and Cultural forces are concerned now the people are realizing the need of bottled water especially in cities, as they are more health conscious as compare to the people of rural areas. But now the trend is changing gradually the people live in countryside they also realizing the need of Safe and Clean water, they know that health is wealth, as Nestle is a dominant factor so they are using Nestle Pure Life as their first choice. Target Market On the consumer side the Target Market is: People who believe that tap water are not hygienic People traveling by road on highways, railways and by air Tourists or foreigners Middle, Upper Middle and Elite class Students of school, college or universities On the Business side target market is High ways, Motorways, railway Stations Airports bus stops hotels etc. Educational Institutes of the city, where students might interact Shopping centers and Market places Departmental stores and bakeries, General stores and others etc. Restaurants and hotels Marketing Mix Product Nestle Pure Life offers not only pure water but also pure Life because water is life and also purity is life Nestle has always been the symbol of purity. Nestle pure water provides a balanced mineral formula (on Average 150-170 mg per liter) Price Another strategy for success may be applied by lowering the price of bottles including bulk water bottles to attract more and more customers who may switch to its direct or indirect substitutes 0.8 liter Rupees 18 1.5 liter Rupees 35 Placement Distribution should be done not only in urban areas but also the rural areas of the country. Distribution in small cities of the country is also one of the distribution strategies of Nestle Pure Life. Promotion Nestle Pure Life is using integrated marketing communication. The Company has adapted both Push and Pull strategies and using mass marketing by Advertising i.e. using different types of Medias like TV, radio, magazines, Sales Promotion i.e. sponsoring different events, using billboards and involves in different social activities. Implementation This action plan will carry out the marketing strategy and achieve the main Objectives of Nestle Pure Life through a variety of Scheduled programs. Following activities will be held during the year 2011 to promote the Nestle Pure Life. Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Invoices Income Recovery Incomes Trade sale Promotion Regional Offices Lucky draws Free Offers Research Advertising Data Analysis Educate Dealers Concept for bottled water Implementation Press and pour Offer New Stores Commitment Award Specific promo Contingency Planning There is variety of risks involved in the marketing plan. Following are some of the risks and their mitigation strategies for the marketing plan of Nestle pure water. Wrong Market Information In Pakistani markets the availability of complete and authentic data is very difficult. There are very few government sources which provide the market information, but those also cannot be relied upon as the data collection is not known. In case the data or information taken from the governmental sources is found to be incorrect then the company will rely upon the data collected from surveys and past trends. Outsourcing If the internal resources are not able to meet the growing demand of the customers then the production will be outsourced, but the quality will not be sacrificed in any case. Mismatch of Projections If there is a mismatch of the financial projection then the efforts will be re-doubled and the focus will be on direct marketing. However, the other marketing expenses will not be cut down as it is very necessary to keep conveying the message across the target audience. Nestlà ©s Organizational Objectives and Marketing Plan The organizational objectives of Nestle Pakistan are aligned with the marketing plan. However the change in the market conditions result in the change in organizational objectives which also reflects the marketing plan. The marketing plan discussed above tries to meet the following organization objectives. Market Leadership Nestle pure life is holding a market leaders position at the moment in Pakistani bottled water market. The marketing plans objective is also to maintain this position and to increase the market share by targeting the rural areas along with the urban areas. For this the distribution network is planned to be stronger in small cities and villages. Safety The objective of the organization is to provide the customers with safe drinking water. Nestle brand provides the customers reassurance which they demand for fulfilling their most basic and important need. Marketing plan of Nestle pure life also focuses on educating the dealers and consumers directly about the benefits of mineral water. Healthy Product The formula developed for Nestle pure life contains minerals such as calcium, which is essential for bone development and promotion of this benefit through media and direct marketing team reflects in the marketing plan and fulfills this organizational objective. Affordable Mineral Water Another objective of the company is to provide the mineral water to the target customer at affordable prices. The prices of all the formats of the mineral water bottles are very affordable for the target market and that is the reason Nestle pure lifes market share is highest in Pakistan. Convenient availability Nestlà ©s objective is to make the mineral water available to the consumers almost everywhere. Marketing Plan of Nestle pure life target the customers at different location like railway station, schools, colleges, airports etc. which fulfills the product availability objective of the organization. Publicity and Promotion Strategy for Nestle Pure Life Nestle is using different strategies for the promotion and publicity for Nestle Pure life. Below is the brief description of all the strategies used by Nestle Pure Life. Push Strategy The company is using push strategy by using the sales force and promoting the product to the wholesalers and dealers. The Nestle cooler is one of the example in this regard as the dealers sells and provide the coolers with Nestle pure life brand and that promotes the product. This type of strategy is mostly used for the corporate clients like different companies, banks etc. in which the Nestle Pure Life branded coolers are placed and the bottles are refilled by the dealers/company representatives periodically. Pull Strategy The company is also using pull strategy by directly communicating to the consumers through high advertisement through different channels. This results in the walk-in of the customers in the outlets and other distribution channels asking for the product. Above the Line (ATL) Company advertise above the line by using different TV channels, radio, newspapers, billboards etc. Below the Line (BTL) Company advertise below the line as well by distributing the fliers, through internet (Facebook), placing outlets at roadsides etc. Mass Marketing The company is also using Mass marketing where the whole market is communicated the same product. The company through different media channels communicates to all the market of Pakistan by ignoring the segments and target market as being human beings all the people are the potential customers of the product. Integrated Marketing Communication The company also assures that all the features and benefits of the product are communicated to the customers. Through advertisement campaigns the company conveys a message of purity and safety to the customers and also explains the ingredients of the product which are beneficial for the human body.